BBC Click

June 4, 2020

We collaborated with the BBC to demonstrate the potential of synthetic media technologies to globalize video by making newsreader Matthew Amroliwala speak different languages.

The project was part of a larger initiative with the BBC to raise public awareness and demonstrate the opportunities and challenges that AI driven content creation presents.

Originally aired on BBC, BBC Worldwide and on BBC Click.


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Synthesia is changing how my clients enter the global marketplace by delivering a hyper-local impact. In my world where language is so crucial it makes huge difference. The process itself is so advanced you can’t tell your actor is not a native speaker!

Tanya Bogin
Craft WW