Sales

Zopto Outbound Sales Videos

January 26, 2021

Synthesia enables Zopto to automatically send personalized videos via Linkedin Inmail messages. To learn how, read the article below, or watch the video for an easy walkthrough.


Zopto
is a cloud-based tool designed to help startups and sales teams automate LinkedIn lead generation to expand customer acquisition outside of their current networks and markets.

We spoke with Stephen Cotter, Head of Growth at Zopto. Stephen is a marketing automation wizard that loves to geek out with new  creative tools. He discovered Synthesia and immediately thought about how this could be useful to send automated personalized videos via Linkedin. Read more about it below.

Key results

  • 🤖 Automatic video personalization at scale: Synthesia enables Zopto (and effectively all their customers) to now automatically send personalized videos via Linkedin Inmail messages.

Challenge

Zopto is a tool for scalable lead generation via Linkedin messages. We all know how powerful video can be in sales (if you’re still not sure, check these stats).

Creating a big number of personalized video is draining and so repetitive. That’s why after the initial excitement, sales teams usually go back to automating everything with text only emails or Linkedin messages.

Solution

With Synthesia and Zopto, Stephen found a neat way to finally send every new Linkedin connection a completely personalized video - with no manual work.

Here’s a screenshot of an automatic Linkedin message with a video that gets generated this way:

And here is an example video that get’s played once Stephen’s new connection clicks on the link:

This solution currently works with by utilising Synthesia API, Zapier and Zopto API. Stephen even documented his whole process and created a step-by-step guide for how to start sending similar personalized messages. You can read it here.

By the way: we are working on bringing this kind of functionality even closer together in the near future. Stay tuned ;)

What would your advice be for everyone starting to use Synthesia?

In a true automation-wizard style Stephen gives this suggestion to companies adopting Synthesia: “Start thinking about how you could use Synthesia in five years time and work backwards.”

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"Synthesia is changing how my clients enter the global marketplace by delivering a hyper-local impact. In my world where language is so crucial it makes huge difference. The process itself is so advanced you can’t tell your actor is not a native speaker!"

Tanya Bogin
Craft WW