Zopto is a cloud-based tool designed to help startups and sales teams automate LinkedIn lead generation to expand customer acquisition outside of their current networks and markets.
We spoke with Stephen Cotter, Head of Growth at Zopto. Stephen is a marketing automation wizard that loves to geek out with new creative tools. He discovered Synthesia and immediately thought about how this could be useful to send automated personalized videos via Linkedin. Read more about it below.
Zopto is a tool for scalable lead generation via Linkedin messages. We all know how powerful video can be in sales (if you’re still not sure, check these stats).
Creating a big number of personalized video is draining and so repetitive. That’s why after the initial excitement, sales teams usually go back to automating everything with text only emails or Linkedin messages.
With Synthesia and Zopto, Stephen found a neat way to finally send every new Linkedin connection a completely personalized video - with no manual work.
Here’s a screenshot of an automatic Linkedin message with a video that gets generated this way:
And here is an example video that get’s played once Stephen’s new connection clicks on the link:
This solution currently works with by utilising Synthesia API, Zapier and Zopto API. Stephen even documented his whole process and created a step-by-step guide for how to start sending similar personalized messages. You can read it here.
By the way: we are working on bringing this kind of functionality even closer together in the near future. Stay tuned ;)
In a true automation-wizard style Stephen gives this suggestion to companies adopting Synthesia: “Start thinking about how you could use Synthesia in five years time and work backwards.”
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"Synthesia is changing how my clients enter the global marketplace by delivering a hyper-local impact. In my world where language is so crucial it makes huge difference. The process itself is so advanced you can’t tell your actor is not a native speaker!"