AWS and Synthesia extend their collaboration to advance AI video adoption

Today, Synthesia and Amazon Web Services (AWS) are expanding their collaboration to accelerate the adoption of AI video in the enterprise space. As a result, our AI video platform is now available through AWS Marketplace, we have increased our use of AWS cloud services to help train our models faster to meet the growing demand for enterprise AI video, and AWS has adopted our AI technology to localize its own marketing content.  

AWS has been Synthesia’s preferred cloud provider since the early days of the platform. With the growing success of our product, we needed to rapidly scale our architecture to keep pace with innovation and demand. Our platform runs on AWS globally, leveraging its scale, reliability, and compliance frameworks to deliver secure, enterprise-grade generative AI video at scale. We use AWS to consistently provide us with the GPU-accelerated capacity we need, helping us with the training and inference of our AI models. For customers, that means trust not only in the product itself but in the cloud foundation it runs on.

Here’s an AI avatar of AWS managing director for EMEA Tanuja Randery demonstrating the technology now being scaled through the use of AWS.

Synthesia joins AWS Marketplace

We've been scaling with AWS since 2017, making video creation and distribution accessible to our tens of thousands of enterprise customers. As the next step on our journey together, Synthesia is now available in AWS Marketplace, a digital catalog with thousands of software listings from independent software vendors that make it easy to find, test, buy, and deploy software that runs on AWS. The new listing gives enterprises a streamlined way to adopt and scale generative video tools within existing procurement channels.

We're already seeing strong client traction from AWS Marketplace. Within weeks after listing, we've registered 49 approved commercial opportunities with large multinationals, many belonging to theFortune 100, a signal that demand for secure, enterprise-ready AI video is moving into mainstream deployment.

AWS turns to Synthesia to localize content

AWS has adopted Synthesia's AI technology to enhance its video content creation and localization capabilities. The AWS Marketing team can now efficiently create and localize videos into multiple languages, streamlining their workflow and enabling faster delivery of localized content to diverse audiences. This collaboration demonstrates how AI-powered video solutions can effectively support global marketing initiatives.

Looking ahead

With Synthesia available in AWS Marketplace, Synthesia is signaling the strategic importance of AI-driven video for the enterprise and aligning to the enterprises’ increasingly preferred procurement model for discovering, deploying and managing solutions for the cloud.

We are really excited for this next stage of our collaboration. Over the past years, we've lowered the barriers of entry for enterprises to create and distribute video. Over the upcoming months, we will continue our journey to invent new formats and experiences for AI video with the continued support of AWS.