As a company pioneering this new kind of media, we are aware of the responsibility we have. It is clear to us that artificial intelligence and similarly powerful technologies cannot be built with ethics as an afterthought. They need to be front and center, an integral part of the company - reflected in both company policy, in the technology we are building, and in our commitment to security
. This is also the reason why we are an active member of the Content Authenticity Initiative
, which was started by Adobe in 2019.