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Ethics

Responsible use of
Synthetic Media

People first. Always.

As a company pioneering this new kind of media we’re aware of responsibility we have. It is clear to us that artificial intelligence and similarly powerful technologies cannot be built with ethics as an afterthought. It needs to be front and centre, an integral part of the company: reflected in both company policy and in the technology we are building.

We will not offer our software for public use. All content will go through an explicit internal screening process before being released to our trusted clients.

We will never re-enact someone without their explicit consent. This includes politicians or celebrities for satirical purposes.

We will continue to actively work with media organisations, governments and research institutions to develop best practices and educate on video synthesis technologies.

Insights

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