How Heineken embraces video transformation
Heineken N.V. is a Dutch multinational brewing company, founded in 1864 by Gerard Adriaan Heineken in Amsterdam. As of 2019, Heineken owns over 165 breweries in more than 70 countries. It produces 348 international, regional, local and speciality beers and ciders.
We spoke to Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics at Heineken. He shared how Synthesia enables him to train, coach, and mentor over 70,000 people worldwide in supply chain processes.
With decades of experience in training and educating people, Frank realized that in recent years, video has become the preferred way for people to learn.
People hardly read anymore. Open a smartphone of a young person, and you see Instagram, TikTok, YouTube, etc. The preference for video, both in personal and professional lives, is undeniable. - Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics
But creating videos remains complicated. It requires time, resources, and skills. Even a simple two-minute video could take half a day or a day, says Frank.
Today, Frank uses Synthesia to create videos to train Heineken employees worldwide in the basic concepts of continuous improvement.
I’ve never even used a tutorial, because the platform is so easy to use. This actually is the first time in my career that I've been an early adopter of new technology. - Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics
Heineken can now leverage the power of video for both advertising and communication with its entire workforce of 90,000 employees across 170 countries.
With Synthesia, Frank can now convey key messages in an engaging way, much faster, to a much bigger audience, in their preferred language and format.
Before we started using Synthesia, we used a lot of PowerPoints, which I didn't like. They were generic, mostly in English, and simply failed at delivering the message to the people. - Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics
Here are Frank’s highlights after over a year of using Synthesia:
- Time & cost savings: Being so easy to use, Synthesia enables Frank to create videos anytime, anywhere — dramatically reducing the time and cost of video production.
- Diversity and Inclusion: Inclusion and diversity are important at Heineken, and Synthesia's range of diverse avatars allows Frank to make his content more personal and relatable.
- Localization: Heineken employs over 90,000 people from 170 countries. With Synthesia’s 1-click translations feature, Frank can localize his videos in minutes to reach everyone in their own language.
- Easy updates: With Synthesia’s smart editing feature, Frank can now simply update the script and have a new version of the video in minutes.
If you're considering trying Synthesia, don't get ready, get started. - Frank van der Grijspaarde, Global TPM Manager of Customer Service and Logistics