What is a corporate video?
A corporate video is a type of video content that a company creates to communicate with its audience, employees, or stakeholders. It often presents the company's mission, services, achievements, and values. Corporate videos can be used for various purposes such as training, introducing new products or services, showcasing company culture, or delivering executive messages.
What is a corporate video an example of?
A corporate video is an example of video marketing that targets a specific audience, such as potential clients, current customers, employees, or investors. These videos are often published on a company's website, social media platforms, or shared during meetings and events. Examples of corporate videos include company overview videos, training videos, product demonstrations, case studies, and testimonials.
What should be in a corporate video?
A corporate video should clearly convey the company's mission and values, give an overview of the products or services, and present the company culture. It may also include testimonials, achievements, and a call-to-action, guiding viewers on what to do next. It's crucial to maintain a professional tone and high production quality, as this video represents your company's brand.
What is a corporate video vs commercial video?
While both are forms of video marketing, corporate and commercial videos have different focuses. Corporate videos are generally intended to provide information about the company, its culture, and values. They are often targeted at a specific audience like employees or investors. On the other hand, commercial videos are primarily designed to promote a product or service to a broader audience, aiming to engage potential customers and stimulate sales. They are typically broadcast on television or published on digital platforms for maximum reach.