Learn how to strike a balance between promotion and information, ensuring doctors and patients understand product usage.

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Video script

Hello Veritas marketers, I'm Natalie from the Compliance Team. Today, we'll delve into the essence of Ethical Marketing in Pharmaceuticals, using some real-world scenarios. Let's start with an example.

Imagine we've developed a new painkiller, ReliefMax. Promotion would be highlighting its fast-acting formula in our advertisements. But Information would be detailing its active ingredients, dosing instructions, and whom it's suitable for.

Striking a balance is crucial. While we want doctors to know how effective ReliefMax is, we also want to ensure they understand its recommended usage and potential contraindications.

This brings us to our next principle: truthful marketing. Let's consider our diabetes drug, SugarBalance. If clinical trials show that SugarBalance reduces blood sugar levels by 20%, but only when paired with proper diet and exercise, it's misleading to advertise it as a solo miracle solution.

Here’s another example. If our skin ointment, Dermaclear, is found to reduce acne in 6 weeks for 70% of users, our advertisements shouldn't imply overnight results for everyone. Misleading visuals or exaggerated claims can erode trust and, more importantly, misguide patients.

In essence, our commitment goes beyond selling. We're advocates for health, well-being, and transparency. By understanding the distinction between promotion and information and ensuring truthful marketing, we uphold our pledge to patients worldwide. Together, let’s maintain the Veritas standard of trust.


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