In this lesson, you will learn about the importance of setting price guidelines for your business. We will cover topics such as pricing strategies, cost considerations, and customer behavior. You will also learn how to determine your target market and how to set the right price for your product or service.
Hello team, in this video, we will talk about the price guidelines for our new software product, designed to help large enterprises in the US improve their sales processes and drive revenue growth. Let's dive in.
We offer three pricing tiers that cater to different needs and budgets of our target customers. Here's what each package offers in detail:
It's important to note that the features in each package are tiered and increase in sophistication as you move up the pricing tiers. To recommend the right package for a customer, it's important to understand their size, budget, and sales process. For example, if a small company is just starting out with sales automation, the Basic package might be the right fit. If a larger company has a more complex sales process, the Advanced or Premium packages may be more suitable.
Now, let's talk about add-ons. We offer three additional features that can be added to any package for an extra fee. First, our data analytics feature provides in-depth insights and reports on your sales processes. Second, lead scoring helps you prioritize leads and concentrate on high-quality opportunities. Finally, our customer insights add-on offers a complete view of a customer's interactions with your company.
When presenting these add-ons to a customer, make sure to emphasize the value they provide, and explain how they can help the customer achieve their sales goals.
Let's now discuss discounts. They are available in some situations, such as when a customer pays for an annual subscription instead of a monthly one. We do not offer them for every situation, so be sure to check with management before offering any discounts.
It's important to note that we don't want to give away discounts too freely, as this can hurt our revenue in the long run. Instead, consider offering a discount as a way to close a deal or when a customer is on the fence about purchasing.
In conclusion, understanding our pricing tiers, add-ons, and discounts is crucial to making informed recommendations to our target customers. Use this information to tailor your sales pitch and help your customers find the right solution for their sales process. Thank you for watching, and happy selling!