In this lesson, learn the core concepts of the Challenger Sales Model. Discover how to use 'teaching' to educate your customers, 'tailoring' to meet their specific needs, and 'taking control' to lead the sales process. See real-life examples of each in action and learn how to apply the model in your sales scenarios.

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Video script

Welcome back! In this third video, we'll be diving deeper into the key concepts of the Challenger Sales Model and provide examples of how to apply them in different sales scenarios.

First, let's talk about "teaching." As a sales rep, it's important to have a deep understanding of your product or service, as well as the industry or market you're selling to. By understanding these things, you'll be able to teach your customers something new that they may not have known before. This could be a new product feature, a new market trend, or a new best practice.

For example, imagine you're selling a CRM software to a small business owner. By understanding the specific needs of the small business owner, you could teach them about how using a CRM software can help them to streamline their sales process and increase their revenue.

Next, let's talk about "tailoring." As we mentioned earlier, the Challenger Sales Model is all about tailoring your approach to the specific needs of the customer. This means understanding their pain points, their goals, and their budget, and then crafting a solution that addresses those specific needs.

For example, imagine you're selling a HR software to a large corporation. By understanding the specific needs of the corporation, you could tailor the software to meet their specific needs, such as integration with other existing systems, language support, and security.

Finally, let's talk about "taking control." Taking control of the sales process means being proactive and leading the customer through the sales process, instead of waiting for them to take the next step. It also means being able to handle objections and have the ability to navigate through any obstacle that may arise.

For example, imagine you're selling a marketing automation software to a marketing agency. By taking control of the sales process, you could lead the agency through the process of setting up the software, and navigate through any obstacles that may arise, such as budget constraints.

In the next video, we'll be discussing how to apply the knowledge of the Challenger Sales Model, using a case study. You don’t want to miss that, so keep on learning!