In this final lesson, wrap up your journey with the Challenger Sales Model! Get a complete rundown of all the key concepts and techniques you learned in this course. Understand how to position yourself as a valuable resource for your customers and take control of the sales process.

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Video script

Welcome to this final video! To quickly recap, here’s how the Challenger Sales Model will help you differentiate yourself from your competition, stand out in the market and close more deals!

First, you will position yourself as a trusted advisor and valuable resource for your customers by teaching them something new about their industry or business. Next, you will be able to tailor your approach to the specific needs of the customer, which will help you to close the deal faster! And last but not least, you’ll be able to take control of the sales process, which will help you to navigate through any obstacles that may arise and make the procurement process a walk in the park.

If this short course made you curious, I encourage you to further your learning, by reading the original book by Brent Adamson and his team of researchers at CEB called "The Challenger Sale: Taking Control of the Customer Conversation." It’s a fantastic book that will turn you from a great sales rep to a superstar!

I hope that you've found this course informative and valuable, and I wish you all the best in your sales career. Remember, the Challenger Sales Model is just one of many sales strategies, so keep on learning! Good luck!