You know how people always say: “yeah, videos don’t play in emails - you have to redirect people to a video page”.
Well, that’s true. Kinda. The reason is that there is no native robust support for video playback inside email.
But. There’s a loophole.
A lot of people use Gmail/Google Workspace email clients. And for quite some time now Gmail has had the ability to play videos in the email - if they detect a YouTube link.
If they detect a Youtube link… 🤔
So we were like - what if we, whenever we generate a personalized video, also just automatically upload that video to our YouTube channel as an unlisted video. And then we can automatically send that video link as a part of the email we send to our clients.
With a bit of Synthesia API and Zapier magic we got it working.
But enough talking.
Let me tell you how we now use this in a real life situation. In this case we want to send a personalized video in an email to every new affiliate partner.
And voila.. all our new affiliate partners automatically receive personalized videos that can play in their email. With no involvement from our side - it’s all automatic.
This is how an example personalized video looks like:
And what are our initial results? We get a ton of surprised email replies responding to us saying how amazing this is and… how could they do this too. That’s why we wrote this article.
PS - here’s an extra bonus for you: in the second Zapier step where we upload the video to Youtube we also add a tag “yt:cc=on”. This tag forces Youtube to always display captions to your viewers - which of course Youtube generates automatically.
Synthesia is changing how my clients enter the global marketplace by delivering a hyper-local impact. In my world where language is so crucial it makes huge difference. The process itself is so advanced you can’t tell your actor is not a native speaker!