Mobile App Pitch Deck Template

Use in Synthesia Studio
Pitching an app to potential investors can be a nerve-wracking experience. Use this mobile app pitch deck template to make your pitch presentation a memorable one.

Presentation template features

  • Fully customizable sections
  • Striking font and color scheme
  • Image and video placeholders on each slide
  • Mission statement slide
  • Value proposition slide
  • Text-to-speech function in 60+ languages
  • 45 + AI video presenters

This pitch deck template is designed to showcase your vision and solution in an innovative video format with AI video presenters. Add a video layer to your slides and create a professional presentation in just a few minutes by simply typing in text.

How do you structure pitch decks?

The secret to transforming a good pitch deck into a great pitch deck is structure. You can have a great speech planned and a visually stunning presentation prepared, but it will be hard to follow your pitch without proper structure.

Here is an overview of a typical pitch deck structure, inspired by some of the best pitch deck examples:

1. Cover slide

This is the part of the pitch deck where you showcase the visual identity of the company/app you're trying to build. Make it visually striking, and use bold typography to make the name of your product stand out to potential investors. This is where you make the first impression with your pitch deck presentation, so make it count.

2. Your story, mission, and vision

Give your potential angel investors a little information on who you are and what your mission is. Don't make it as long as an autobiography, though. Keep it brief and to the point, because the focus of the pitch deck isn't you - it's the business you're trying to build.

3. The problem

Start your pitch deck by outlining the existing problem your product is trying to solve. What are your future customers/users struggling with? Why does it matter and why does it need to be solved now? A good tip is to include data to support your point.

4. Your solution and clear value proposition

In this step, introduce the value proposition - or the big idea - and how that idea is a game-changer to solving the problem outlined above.

Condense your concept into an easily understandable, yet compelling sentence. It's that sentence that will stick, and come to people's minds when they think back on your pitch deck presentation.

You can use the next slide of your pitch deck presentation to elaborate on your value proposition and showcase the market size of the opportunity.

5. Business plan and financial model

It's time to get into the not-so-fun, yet inevitable parts of pitch decks - the business plan and revenue model. Even if you have the world's best mobile app concept, if you can't show how that great idea is going to generate revenue, investors won't have the incentive to invest money into your project.

How is your company going to generate money? What membership levels and price points are you going to advertise? This pitch deck section is arguably the most important in an investor presentation, so make sure to spend time perfecting it.

6. Competitive advantage

The best pitch decks by world-renowned brands have one thing in common - they show us how they stand out from their competitors. No pitch deck presentation is complete without this part.

Use this slide in your pitch deck presentation to show your investors how exactly your business/company is better than the competitors.

7. Competitive landscape

Continuing on from the point above, showing how you stand out against competitors in a visual way serves as a way to solidify your point.

The most common way to show that in a pitch presentation is to create an XY graph with key attributes representing the axes and the logos of competitors mapped out on the graph.

8. Go-to-market strategy

Now it's time for action. Turn your value proposition into a well-defined go-to-market strategy. Show the investors how you plan to turn ideas into a fully-functioning app and company.

What is your marketing strategy? Which markets are you serving and how are you planning to grow? Are there any key partnerships in place?

9. Mobile application features

A mobile app pitch deck would not be complete without a product description/demonstration. Showcase the key features of your app and include striking visuals to accompany the slides. If you have a working app - even better. Show the investors your product and how it functions in real life.

10. Team slide

On the last slide, introduce the MVPs, the team members that will help transform your concept from a slide to a world-renowned app/product. Putting a face on your company will help create a more personal connection to your app and your story.

Briefly describe the key roles of each member and how their competencies will help build and grow a world-class app.

Bonus tip: Summarize the key points on the final slide to further solidify your argument. Reiterate why your app is the perfect solution to the problem, and why the audience should care about solving the problem right here, right now.

Frequently Asked Questions

What is a pitch deck template?

A pitch deck is a way of communicating your business idea to prospective investors. Most commonly created with PowerPoint or Google Slides, a pitch deck includes information about the business model, revenue model, and key metrics like target market size product-market fit.

A pitch deck template is a professionally-designed visual presentation outline. The main purpose of pitch deck templates is to simplify the presentation creation process and help you focus on its content, rather than its look.

How do you make an app pitch deck?

Making a mobile app pitch deck presentation is as simple as these 5 steps:

  1. Gather data and brainstorm arguments. Before making a pitch deck presentation for investors, identify your key talking points and arguments, and gather data to support them.
  2. Structure your pitch presentation. Follow the pitch deck presentation structure outlined in the next section to present your arguments in a structured manner.
  3. Use a mobile app pitch deck presentation template to simplify the process. This eliminates the need for a professional designer and significantly cuts down on the pitch deck creation time.
  4. Adjust the pitch deck presentation template to fit your needs. Insert your text, data, app visuals, and adjust the layout of the presentation to make it look perfect. Change the color and typography to be in line with your branding.
  5. Review and save. Look through your pitch deck a couple of times to catch any mistakes and inconsistencies, and make sure to save your pitch deck presentation in multiple places to have backups.

Bonus step: Use a tool like Synthesia to add an AI video presenter to your pitch deck to make your pitch stand out. This is also useful if you have stage fright, and presenting to an audience of investors is a stressful experience for you.

The human-like AI presenter will narrate your script to the investors in whichever language you choose, so you don't have to worry about speaking in public.

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