Content Beta does product videos with AI

We spoke with Rishabh Bhandari, founder and CEO of Content Beta, about how they use Synthesia to create compelling training videos.

The challenge

Content Beta produces a big volume of product onboarding videos for various SaaS companies.

They have previously done these kind of videos with a combination of screen recordings and voiceovers.

This is an industry standard approach but it has 4 problems:

• Bad talking head quality: producing a quality recording of a “talking head” video for customers is really hard and time consuming.
• Lack of speed: Creating voice-overs meant to work with third-party vendors which stretched production processes significantly.
• Low flexibility: Re-editing video and script requires a retake of the voiceover. This prevents quick iteration and testing.
• Difficult to localise: Localisation of traditional video content is time-consuming, costly and difficult to scale.

In order to ensure their customers a quality experience, Rishabh and the team went looking for an alternative that allowed top-notch video content at scale.

The solution

With Synthesia, Content Beta can now dramatically speed up workflows and easily iterate the creative process.

Here's how the team creates videos today:

1. They choose between 140+ high-definition AI Avatars as a talking head.
2. They capture relevant content with Synthesia’s in-built screen recording feature.
3. Once the script, slides and avatar are set, the video can be generated and is ready to go.

Below you can see an example of a Content Beta product video created with Synthesia (in less than an hour!):

‍Here are the main values of Synthesia that Rishabh advocates:

• Flexibility: Once created, a video can be easily updated at any time without having to start from scratch.
• Avatar quality: The AI avatars are rendered in the highest resolution and the voice quality is top notch. No more background noise, repetition or strange accents.
• Speed: Creating a video with Synthesia is much faster than recording a video traditionally.
• Ease of use: The platform is easy to use and includes all the necessary video editing features to create high-quality training videos without the need for additional tools.

The results

Since using Synthesia, Content Beta's training video pipeline has been running smoother than ever:

💰  Costs: The team is able to save 15% of project cost since they don’t have to hire external voice producers.

⏱️  Time: By skipping the voice-over production step, they can create videos much faster.

I would recommend Synthesia to all L&D teams, SaaS companies and e-Learning developers. – Rishabh Bhandari, founder and CEO of Content Beta