Cultural Sensitivity In Customer Service

Learn about Geert Hofstede's cultural dimensions theory and how it helps understand and respect diverse cultural values in Customer Service.

This project update template features:

Video script

Hello! I'm Alex, a Senior Customer Service Professional here at FutureTech. Today, we're going to delve into a crucial aspect of our work - Cultural Sensitivity.

At FutureTech, we interact with diverse customers daily, each with their own unique cultural nuances. A helpful framework to understand this is Geert Hofstede's cultural dimensions theory.

Hofstede's theory, a result of extensive research, identifies six key dimensions that differentiate cultures. These dimensions help us understand and respect the diverse cultural values and behaviors of our customers. Let's see how this theory comes into play in our daily interactions. In today's session, we focus on Power Distance and Uncertainty Avoidance.

For example, Germany scores high on 'Uncertainty Avoidance', indicating a preference for clear, detailed information. A culturally sensitive response would provide precise and comprehensive details.

Customer What exactly does the new update include?

CS Agent The new update includes feature A that improves connectivity, feature B that enhances security. If you have any further questions, please don't hesitate to ask.

Now, consider a phone call with a Guatemalan customer, representing 'Power Distance'. In cultures with high 'Power Distance' like Guatemala, authority is respected. So, formal language is appropriate when addressing older customers or those in positions of authority.

Customer Hello. It seems that one of our accounts is unable to access the platform. Could you please provide some assistance with this issue?

CS Agent Thank you, madam. I appreciate your patience as we resolve this issue.

By adapting our approach to respect these cultural dimensions, we build an inclusive and respectful environment for our customers. Thanks for joining me today! As we navigate our diverse global customer base, remember these cultural dimensions and embrace the richness they bring!


full course playlist