Welcome to the first lesson of this micro-course on the Challenger Sales Model!

My name is Ethan and I’m a certified Sales Trainer, with over 10 years of experience teaching sales methodologies to thousands of people and organizations.I have seen the Challenger Sales Model benefits in action countless times, and in this short course I want to help you adopt this sales technique and make you a successful sales representative.

Let’s dive in!

In this first lesson, we're going to establish the context and give you a clear understanding of the Challenger Sales Model. As a junior sales representative, you'll be facing a lot of competition and it's important to have a unique approach to stand out in the market. This sales model is can help you to do just that.

The Challenger Sales Model is a sales strategy that focuses on taking control of the sales process, tailoring your approach to the specific needs of the customer, and teaching them something new. This helps you to build a stronger relationship with the customer, navigate objections, and close more deals.

By the end of this course you will understand the key concepts of the Challenger Sales Model, see how it works in practice, and how you can successfully apply it in your day to day work.In our next lesson, we'll dive a bit deeper into the methodology, define it in more detail.

See you next time!