Sales training videos are great instruments for helping your team achieve their quotas, but it's not always easy to know where to start.
In this blog post, we'll share tips on how to make personalized sales training videos that will motivate your sales team and help them crush their quotas.
Keep reading this blog post to find out how to do that with no equipment or experience.
Or, just watch this short video tutorial:
Video training vs. text-based sales training: what's best for sales teams?
Sales training can be a tricky thing.
You want sales reps to be knowledgeable of the sales process and able to sell your product or service, but you also don't want to bore them to death with too much information.
That's where video sales training comes in. 📹
4 reasons why video is the way to go for sales training:
- Video sales training can be much more engaging than text-based training, and it can also be more easily customized to each individual sales rep's needs.
- By creating videos that are tailored specifically to your sales team, you can help them learn the skills they need to succeed.
- With video training, sales reps can watch and re-watch key sales techniques, and they can receive feedback more quickly than with text-based sales training.
- As a result, video training can help salespeople learn more effectively and become more successful in their roles.
5 best practices for creating sales training videos
Before we dive into the practical steps, here are some general best practices to help you make the best sales training videos.
1. Keep the video short
An MIT study analyzing 6.9 million educational videos concluded that videos under 6 minutes in length get the most engagement.
So if the topic you want to cover doesn't fit into a short video, consider breaking it down. 👇
2. Focus on one topic per video
According to Miller's Law, if information is presented in short chunks targeting one objective without competing stimuli, the likelihood of the information being remembered is higher.
Consider taking the microlearning approach with your sales training and focus on delivering bite-sized video content that focuses on one topic, rather than cramming all possible sales topics into one lengthy video.
3. Get to the point
Don't waste time with lengthy introductions or unnecessary details. Tell your viewers what they need to know and get right to the heart of the matter.
This will also help keep your video short.
4. Make it engaging
A 2017 study done by the Nielsen Norman Group concluded that featuring a talking head alone in a video is not as engaging as varying the visuals.
So a good idea is to switch up the visuals on screen every few sentences to not bore your sales reps.
Change up the angle of the instructor, add background elements, text on screen, or images to visually break up the training video.
5. Provide value
This might be an obvious point, but your sales training should offer something of value to your sales reps, otherwise, it will be seen as a waste of time.
So make sure the information is helpful to your sales team - whether it's tips, new information, new sales process or techniques, or simply inspiration.
How to make a sales training video in 7 minutes using AI
Making training videos using traditional methods can be a lengthy and expensive process. Cameras, videographers, actors, microphones - all of that can add up to roughly $2,000 for a short video.
If you don't have that budget to spend on a training video, online video tools are a great alternative.
Particularly, AI video makers. 🤖
Videos like this sales enablement training, for example:
But enough rambling from our side, here's how you can create videos for your sales team in Synthesia STUDIO. 👇
Step 1: Write an engaging video script
As any sales rep knows, an engaging script is essential to a successful sales pitch. After all, you only have a few minutes to capture your audience's attention and communicate your message.
The same applies to training videos.
Think about what you want to say before you start writing, and focus on the message you want to get across.
If you want more detailed instructions on how to write an engaging video script, check out our comprehensive guide.
Step 2: Choose a sales training template
If you don't want to spend a lot of time designing your training videos, start off by using video templates designed specifically for sales training.
They provide a solid visual and structural base for your video, leaving you to only tweak certain elements to fit your message.
You can of course start off with a blank canvas if you have a specific design in mind - the choice is yours.
Step 3: Paste the script and choose an AI voice
This step is where the AI part of the tool comes in.
Paste your script into the script box slide by slide, and Synthesia STUDIO will generate an AI voiceover in seconds.
You can paste text in more than 120 languages and choose from 400 voice options and accents.
So if your sales team is international or you have sales reps scattered all over the globe, you can create videos tailored to them in their native language.
Step 4: Personalize video
At this point, you should have a video with a solid structural and content foundation, but it's lacking a bit of oomph. ✨
Even if you started off with a video template, take a bit of time and customize it for your sales team using your brand colors, logos, and images.
Here are some of the elements you can add to your training videos in Synthesia:
- 125+ AI presenters
- stock or own images and videos
- screen recordings
- text on screen
- shapes, shadows, icons, GIFs
Step 5: Generate training video
Your training video is now complete.
Once it's generated, you can share it with your sales reps by link, or upload/embed the video in the LMS/LXP you normally use for training videos.
Ready to increase sales performance with customized sales training videos?
Are you convinced that training videos are an important part of your overall sales training strategy? If so, it’s time to get started.
Synthesia makes creating these videos easy and fun. With our easy-to-use interface and AI technology, you can quickly create professional-quality videos that will help your sales reps sell smarter and faster.
Ready to create engaging training videos for your sales reps?
Create a free demo video to test out Synthesia for yourself.
Or read our case study of how Conceptsales used Synthesia to create training modules for sales training.