Kaltura

Why integrate Kaltura with Synthesia

Kaltura and Synthesia have joined forces to offer customers an end-to-end solution for creating, managing, and distributing AI-generated video content at scale.

With this new connector, users can now create hyper-personalized AI videos in Synthesia and seamlessly push them into Kaltura to manage, publish, and track at scale. This opens a whole new chapter in how we engage through learning, communication, and events.

Key Customer Benefits

• Speed & Scale: Create dozens (or thousands) of personalized videos in minutes.
• Seamless Workflow: Content moves automatically from Synthesia into Kaltura.
• Centralized Video Management: Use Kaltura’s platform to manage, organize, and distribute Synthesia videos.
• Advanced Engagement Tools: Track performance, gate content, add interactivity, and personalize video playback.
• Cost-Efficiency: No need for cameras, studios, or post-production.
  
  

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How does this integration work?

1. Create a video in Synthesia (manually or via Bulk Personalization).
2. When created, the video is automatically copied to your Kaltura account.
3. In Kaltura, you can manage metadata, apply branding, track analytics, add interactivity, and distribute across channels.
4. All content is stored, searchable, and accessible in the Kaltura MediaSpace or LMS.

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Use Cases

• Internal Communication: Create personalized leadership messages at scale.
• Learning and Development: Turn static training materials into engaging, on-brand video content.
• Marketing: Generate region- or persona-specific outreach videos.
• Customer Education: Automate onboarding videos tailored to user behavior or role.
• Events: Recap sessions or send custom invites using AI avatars.

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