What is personalized content?

Personalized content is a type of content that is directed at your target audience using unique and customized data. Think a video campaign or a landing page that uses personal details, like a customer name or a company name, to deliver content that's unique and relevant to the customer.

What is video personalization?

Video personalization is a type of personalized content that uses client's personal data to deliver highly targeted, unique and personalized video to the client. These unique videos are tailored to each individual customer to increase engagement and reach on a much more personal level.

What is personalized video marketing?

Personalized video marketing uses video that has been tailored to each customer to drive brand awareness, increase click through rates of clients at different stages of the marketing journey . A personalized video campaign uses data like a job title or other personal details to add a 'human touch' to a video marketing campaign, thereby increasing customer loyalty and engagement.

What is an example of personalized content?

There are many examples of personalized content, but here are just a few ideas: Personalized video campaigns, Personalized video messaging, Email campaigns, Custom reports for software users, Personalized product selections for repeat customers, Product personalization quizzes for new customers.

How do you personalize?

Gather data, learn who your clients are, what they are looking for, and how likely they are to convert by using audience analytics tools. Create personalized content, personalize videos, written copy and other means of communication to show consumers how your business caters to their exact needs. Analyze, optimize, test, creating highly personalized content without coming off as intrusive should be every marketers goal. Analyze the results of your personalization campaigns to create better experiences for your viewers. Scale, find tools that allow you to create personalized content at scale.Whether you 're leveraging personalized video creation or other marketing efforts, automating the process as much as possible will save you time and money.

Send personalized videos throughout customer journey

Video drives action. Now you can personalize your communications with personalized videos via Synthesia API.

Get a Free Personalized Video

Synthesia Personalized Video Examples

Video personalization comes in many forms, from email campaigns to website landing pages. Why don't you see for yourself and find a personalized video example that suits your needs.

Create Personalized Video Messages with Synthesia API.

Customer Onboarding Videos

Automatically send personalized videos based on actions customers do in your product. You can use a custom presenter from your team.

Get a free personalized video example

Outbound sales personalized video example

Outbound Sales Videos

Integrate personalised video creation in your outbound sales campaigns and supercharge your reply rates.

Get a free personalized video example

Abandoned Shopping Cart Videos

Win back your "almost customers" with a surprising personalized video. And potentially offer them a promo code below too.

Get a free personalized video example

Thank you for purchase personalized video

Thank You for Purchase Videos

Thank your customers for a purchase with a personalized video. And yes, your video can be personalized in your customer's language.

Get a free personalized video example

Appointment Reminder Videos

Generate and send automatic reminders to your customer appointments. Of course, possible to do it with your own avatar.

Get a free personalized video example

Greet your new VIP signups with a personalized welcome message. Offer them a walkthrough or a demo as a next step.

Get a free personalized video example

Use our Zapier app for no-code implementation

You can create personalized videos via our API or use our Zapier app and do it all with no-code.

Connect to 3,000+ apps without code
Get started in just a few minutes

Get started with our Zapier app

Create AI presenters of your team members

Upload yourself or team members to Synthesia STUDIO and make video content with familiar faces.

Record and upload your own AI presenters
Or use our free-to-use AI presenters

Get a Free Personalized Video

Synthesia Personalization Guides

Using RPA to mass-produce high-quality synthetic media

UiPath demonstrates how to use Robotic Process Automation to build high-quality, personalised synthetic videos in parallel using Synthesia Activities in their marketplace.

High-quality video integration with an API call

7taps, a leading micro-learning platform, uses the Synthesia API to enable its customers to create high-quality videos directly in their app, with a simple API call.

Auto Generate Videos with Synthesia and Zapier

See how you can automatically generate personalized videos for different use cases with Zapier and Synthesia.

Sign up below and get a personalized video example to your email.

Hey there! Fill out the form below and you'll get back a Synthesia video that uses information that you fill in.

I agree to receive occasional product information as per Synthesia Privacy Policy *

Thank you! We'll send you an example video in a few minutes.

Oops! Something went wrong while submitting the form.