6 Ways To Level Up Your Generative AI Video Production

Ema Lukan
September 6, 2023

The price range for a 1 minute talking-head video done the traditional way? $1,000 – $5,000.

Production time? Too long. Accessibility? Nearly zero. 😒

Fortunately, we can now say goodbye to cameras, actors, microphones, even film studios — and say hello to various generative AI video solutions. 

Today, anyone can make a good video from a web browser.

There are many generative AI tools (some of them completely free) that can generate different video elements, such as scripts, music, narration, background images, and even actors

So let’s take a look at how you can use them to take your video creation to the next level. 📹

1. AI for ideation

So you have an idea for your video, but it’s not very specific. You know you want a video, but you're not sure about everything else –

Welcome to the process also known as ideation

This is the first step in the scriptwriting process, where you need to define different concepts, characters, settings, and plotlines to develop a story. 

It’s a super creative process, and the goal is to generate as many ideas as possible and then choose the best ones. This can be done through conversations, brainstorming sessions, or writing exercises… 

And more recently, with a little help from AI.

I suggest using ChatGPT, the conversational chatbot by OpenAI, to help you ideate different aspects of your script. You can ask it to help you define: 

  • characters
  • plot elements
  • scenes
  • key messages…

ChatGPT for video ideation
Using ChatGPT to brainstorm ideas. Based on one prompt, it gave eight different ideas for a video about online safety.

2. AI for scriptwriting

Once you have a good idea of the overall message of your video, it’s time to write a proper script. You can always open a Word document and start writing from scratch…

But it’s 2023 — there are better ways! 

Again, I suggest you use ChatGPT for some AI help. 

Based on your idea, it can help you write a solid script with all the key elements:

  • title and tagline
  • dialogs between the actors
  • narration for the voiceover...

ChatGPT for scriptwriting
An example of using ChatGPT to write an introduction for a video. The first response was too long, so I asked it to shorten it.

Of course, the format and structure of a video script may vary depending on the style of video you’re creating, so keep that in mind when prompting ChatGPT.

3. AI for images

When making a video, you’ll probably need some supporting images (for the background, for example). 

And this is another area where AI can help you.

In the past, you’d have to organize a real photo shoot, find locations, hire a photographer… all of which would not be possible without breaking the bank. 

Fortunately, today you can generate images with AI

It’s great that you can get them with a few clicks, but what’s also great is that each and every AI-generated image is unique

No more stock images that we all recognize from afar. 😊

All you have to do is write a good text prompt and find a good text-to-image generator. 

These are the most popular at the moment: DALL-E 2, Stable Diffusion, Midjourney, GauGAN, Imagen

And don’t forget — you can always ask ChatGPT for some inspiration. 🧠

Stable Diffusion for image generation
Make your video more engaging with some AI-generated images. I asked Stable Diffusion to generate an image of “an office with a lot of desks and computers” and got these four images in less than a minute.

4. AI for background music

Music plays an important role in videos as it can greatly enhance the overall viewing experience and help convey the desired emotion and tone. 

It can be used to: 

  • set the mood
  • create tension
  • underscore critical moments in the story

… and can also be generated by AI.

There are several AI music generators you can use, such as Jukebox, AIVA, and Boomy.

All you have to do is define your parameters and let the AI do its magic. 🎶

Soundraw is an AI music generator that lets you create the perfect background music for your video.

5. AI for narration

Does your video need a narrator? 

If you have the necessary equipment and are comfortable hearing your own voice (many of us are not 😬), you can, of course, do the narration yourself.

But if that seems too far-fetched, you can try a text-to-speech tool

Most voice generators offer different voices, languages, and even accents for you to choose from. They also allow you to play with pitch, punctuation and emphasis to get the narration you want for your video. 

And yes — you can also clone your voice if you want. 

You can use Murf.ai to generate voice from text. It has several voices to choose from and supports more than 20 languages.

Here are some of the most popular text-to-speech generators:

But if you want to add a human face to your video, we suggest using other tools — read on. 👇

6. AI for video presenters

Last but not least: video presenters 🗣

Including a human face to your video creates a sense of connection and relatability, which makes the content more engaging, effective, and fun to watch.

And the easiest way to do this is — you guessed it — using AI. 

Add a human face to your video using AI avatars by Synthesia. All you have to do is type in your text, select the avatar and hit Generate.

Here’s why you should consider including an AI avatar in your video:

  • AI avatars can speak multiple languages
  • AI avatars are diverse, so you can choose the one that fits your message
  • AI avatars are accessible, compared to real actors

AI avatars vary from cartoonish to realistic, and the more realistic the avatar, the better the connection with your viewers. You can even make an AI avatar of yourself

And to make them look even more real, Synthesia recently rolled out micro gestures you can use to make your avatar wink, nod, and frown.

Creating videos with AI avatars is super simple, and you don’t need any prior video editing experience. 

Here’s how it looks in Synthesia:

Discover Synthesia in 5 minutes

As you can see, you can put different AI-generated media to life using a single generative AI video maker

It allows you to upload your images, music, and other brand assets, select an AI avatar, and simply paste in your script. Edit the content of the video as you like (or use a template so you don’t have to), hit Generate, and your video is ready in minutes.

💡 Need more inspiration?

Check out a collection of cloneable AI videos created entirely with Synthesia. Easily browse, duplicate, and customize videos to meet your needs. See all examples here ➔

Now it’s your turn

What else is there to say?

Hope you found this article helpful and that you’re already thinking about applying all these amazing generative AI tools to your next video. 😊

And now, the only thing left to do is to choose the best AI video generator that will suit your needs:

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