Making videos is time-consuming, costly, and often stressful.
If you're outsourcing, you can wait weeks for the finished results, and cash out thousands of $$$. 💸
If you're creating videos yourself, you have to buy expensive equipment and learn the ins and outs of video editing.
In either case, once you have a finished product, you can't update it. You just have to refilm the video, and the process begins all over again.
But what if you could make the entire process more cost-effective, scalable, and less time-consuming, all without outsourcing the process?
Yes, sounds a little far-fetched and futuristic, but that's exactly what AI video generators do - let users create video content at scale and with no equipment using AI.
In this blog post, we will be showing you how to make an AI video using an AI video maker called Synthesia STUDIO.
Step 1: Create a video script
AI video generators operate using the text-to-video function, which lets you create videos by typing text.
Now typing text into an AI-powered video generator is easy enough, but we don't recommend copy-pasting a long PDF document or a blog post into the tool and calling it quits.
Take the time to review your text and transform it into a video script. It's really not as difficult as it may seem, but it makes the world of a difference to the video creation process.
We have a whole guide dedicated to creating video scripts to help you out...
... as well as a short video tutorial. 👇
Step 2: Select an AI avatar
This is where the AI comes in to perform its magic. 🪄
In this step, you can choose an AI avatar to act as a narrator/presenter in your video.
There are 120+ diverse AI avatars to choose from, and you can choose where you want the avatar to appear, how large or small it should be or hide it altogether.
We realize the concept of an AI avatar is still quite novel, so here's our avatar Anna explaining the concept in a short video. 👇
To add an AI avatar in Synthesia STUDIO, click on 'Avatar' in the panel on top of the video canvas.
Pick the avatar(s) you want to use, as well as the framing (Full-body, Circle, Voice only). Adjust the position and size of the avatar on the video slide by left-clicking on it with your mouse.

Step 3: Paste text and choose a voice
Another exciting step involving AI, this time using text-to-speech.
All you need to do is copy your video script and paste it into the script box slide by slide.
Within seconds, your script will be transformed into an AI voiceover.
The language will be selected automatically based on the text, but you can always change it, and select the perfect accent, dialect, locale, and voice style.

The text-to-speech we use is pretty damn good, but if you find that it's mispronouncing words, you can always adjust the pronunciation, and add pauses and emphasis to improve the narration.
Step 4: Edit the video
It's time for video editing. Luckily, you won't be needing any fancy video editing software for this.
Here are some of the things you can add and change in your AI video without using external video editing tools:
- Images (stock or own)
- Backgrounds videos
- Screen recordings
- Background music
- Shapes
- Text on screen
- Animations, transitions
- GIFs, icons, logos
Step 5: Generate the video
That's it, you've just made an engaging video using AI.
Once you press 'Generate video,' Synthesia will perform some AI abracadabra and, well, generate the video.

Once the video passed through our algorithm and content moderation process, you can view it, share it, download it, or embed it.
And if you really liked it, you can even duplicate it or create a video template from it. 😉
Simplify your video creation with artificial intelligence
In 2022, AI is making video creation easy for everyone.
Whether you need to create marketing videos for your website or YouTube channel, training videos for your L&D program, or professional videos for your business presentations, you can do so without any prior knowledge or expensive equipment.
With Synthesia, you can create engaging videos with a few clicks and 10 minutes of your time.
Create a free demo video to get started.