How Druva boosts sales training and onboarding engagement with AI video

Industry Context

Cloud data protection providers must educate customers and teams at speed. Cyber Resiliency demands fast, clear updates. Traditional methods like static guides or outsourced videos are too expensive and slow to keep up.

Druva secures and protects data for more than 5,000 businesses — including many of the Fortune 500 — and releases new product integrations nearly every month. Keeping a global sales force current on products that didn't exist last quarter, while also ramping new hires effectively, puts constant pressure on a small enablement team.

The Challenge

Before Synthesia, training videos were built in Camtasia or recorded over Zoom. Every mistake, background noise, or dropped connection meant starting over. When terminology changed — "Target Account List" becoming "Ideal Customer Profile," for example — every affected video had to be re-recorded from scratch. The library constantly lagged behind the business.

Onboarding had its own problem. New hire training started as recordings of live meetings, complete with distractions and side conversations baked in. The team moved to quarterly live sessions to improve quality, but that created a new issue: a rep who started in January had to wait months before getting the full onboarding experience.

“Oftentimes the enablement team received feedback from reps around audio and recording quality. To keep learners focused and driving toward training goals, there had to be a better way to improve video training with better quality and clear learning objectives in each one.” - Wilson Lee, Sales Enablement Lead, Druva

The Solution

With Synthesia, the team rebuilt onboarding as a digital-first module — automatically assigned on day one — and shifted monthly product release training out of the live session calendar entirely. Here's what they value most:

• Effective Content Creation: Synthesia gives the team the ability to create concise, crisp videos — free from the background noise, dropped connections, and retakes that plagued Zoom recordings.
• Rapid Content Iteration: When a product name changes or a deck gets updated, the team reimports the PowerPoint and regenerates rather than re-recording from scratch. Updates that used to take days now take minutes.
• Personalised Training Solutions: Creating personalised Avatars of team members and voices help reps see familiar faces when watching content.
• Enhanced Workflow: Synthesia removes the dependency on subject matter experts to create content. Enablement leads collect learning objectives, build the video, and route it to the SME for review — dramatically shortening the feedback loop.
• Diverse Voiceover Options: Synthesia's extensive library of over 800+ AI Voices enables the team to effectively communicate training information, saving time previously spent on manual voice recordings.

"We needed to bridge what our presenters wanted to get across and what reps need most in their calls. Synthesia lets us do exactly that — keeping each session short, focused, and easy to act on." — Wilson Lee, Sales Enablement Program Lead, Druva

The Results

• Polished AI avatar and screen capture videos now support professional global enablement delivery
• AI assisted production has reduced initiation to review cycle from days to hours
• Shared collaboration enables asynchronous script development
• 200+ training videos created
• Monthly product releases, tool walkthroughs, and org chart videos are now routine output for a 3-person team

“Synthesia shortens the feedback loop dramatically. I don't have to wait days to get information, I can create several drafts in about 20 minutes. It completely eliminated the need to chase people down which could take hours or days depending on how busy people are”. - Zack Stracody, Technical Enablement Specialist, Druva

Leveraging AI across core workflows is a stated company priority at Druva, and the enablement team is actively looking for ways to deepen how Synthesia fits into that picture. As Druva's product surface continues to expand — new integrations, new platforms, new things to train on — the team sees Synthesia as a core part of how they keep pace without growing headcount.

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