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Product Video

A product video is a video that showcases a product. These videos can be used to promote a new product or give viewers an in-depth look at the product.

What is a product video?

A product video is a short video that showcases a particular product. These videos can be used to promote a new product, or to give viewers an in-depth look at how the product works.

What is a product video?

What are product videos used for?

Product videos are often used by businesses as a way to generate interest and drive sales.

They are often used as part of a larger marketing campaign, but they can also be standalone pieces.

In either case, the goal is usually to generate interest in the product and persuade viewers to purchase it.

A still from a product video template with an AI avatar
product video template by Synthesia STUDIO

What should be in a product video?

Here are the 3 main sections you should include in a product video:

  1. First, introduce your product and give some basic information about it.
  2. Next, show off the features and benefits of your product in action.
  3. Finally, wrap up with a call to action, telling viewers how they can get their hands on your product.

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Did you know that you can create product videos without any cameras or microphones?

See how it's done:

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Related terms

Demo Video

A demo video is a short video that shows how a product or service works.

Explainer Video

An explainer video is a short video that is used to explain a company, product, or service. Learn more about them here.

How-to Video

A how-to video (also referred to as a tutorial video or instructional video) teaches leads, users, or customers a concept or skill.