Create a product video in minutes

A product video is a short video that showcases a particular product. These videos can be used to promote a new product, or to give viewers an in-depth look at how the product works.

Product videos are commonly used by a brand or business to promote their product to potential customers through social channels and on the company website.

Making videos involves a few steps, and includes pre-production, production, and post-production. In simple terms, it comes down to these steps:

1. Planning. This includes coming up with the idea and theme of the video, figuring out the needed tools and assets, coming up with the script, etc.
2. Production involves filming the actual videos, or making the videos in an online video maker.
3. Editing is where you take time to watch the video and make necessary adjustments - cut bad scenes, add music and transitions, add any text overlay. If you're using an online tool to make videos, the editing and production processes take place simultaneously.
4. Distribution. This is where you publish and share your video. Choose a medium where you know people will watch - your website, your social media, newsletters, etc.

A great product video should include these 4 key elements:

1. A problem and how the product solves that problem
2. A value proposition to a potential user
3. Brand assets, like logo, images, and signature music
4. A call to action at the end

By using a video maker like Synthesia!

Synthesia eliminates the need to hire a production agency or buy expensive equipment to film videos. The whole process of creating videos with presenters takes place online, in your browser.