Synthesia: Creativity with Enterprise-Grade Control

AI video is exploding inside enterprises, but without guardrails, it turns into chaos: off-brand messaging, runaway costs, and compliance risks nobody saw coming.

Certainty in usage. Certainty in cost. Certainty in governance. Synthesia delivers that certainty by giving admins real-time visibility, automated rules, and proactive switches that apply across every template, every feature, and every user.

Creators move the business forward with speed and confidence. Governance sets the priorities. Admins operationalize them. And the result is a continuous loop where creativity and compliance reinforce each other.

The Creator Experience

For creators, Synthesia is built to be effortless. They log in and see branded templates, AI tools, and a workspace designed for speed.

Brand Kits (logos, colors, typography), locked templates, approved avatar/voice libraries, and required fields make “the right way” the easy way.

‍What they don’t see is just as important: every action they take is already governed by admin rules.

This balance is what makes the platform unique. Creators experience speed - no barriers, no policy roadblocks - while the business has peace of mind knowing that governance is built in at every step. In less than five minutes, a creator can go from idea to a branded, compliant video draft.

Easy to use does not mean easy to misuse. The system ensures that every video produced remains secure, compliant, and aligned with brand policy - without creators needing to think about it.

Governance, Admins, and Creators

At the heart of Synthesia is a simple loop. Governance sets the priorities - certainty in brand, cost, and compliance. Admins operationalize those priorities with real-time controls, turning policy into proactive switches that shape how every workspace functions. And creators bring it all to life, moving at full speed within an environment where the rules are already built in.

Each role is distinct, but they only succeed when connected: governance defines the “what,” admins enforce the “how,” and creators deliver. Together, they form a continuous system where creativity and compliance reinforce each other rather than compete.

Proactive Controls, Not Passive Settings

Governance only works if it’s operational in real time. In Synthesia, controls aren’t buried in menus. They are proactive switches that define how teams operate.

Disable publishing, and every affected video is automatically unpublished. Allocate credits, and usage is monitored with alerts at 75%, 90%, and 100% - with features pausing automatically at the limit. Restrict templates, and outdated branding simply cannot be used.

These controls don’t slow teams down. They prevent risks before they occur, creating centralized environments where compliance, cost, and brand standards are enforced by design.

Three Pillars in Action

The closed loop between governance, admins, and creators comes to life in three key areas: brand, cost, and compliance.

• A regional team preparing a video with outdated branding finds that the system won’t allow unapproved templates to be used or shared - ensuring only current, compliant assets go live. Brand Kits auto-propagate updates (logo, color, typography), so creators never need to “remember” the change.
• A project team exploring personalization features sees their usage capped automatically when credits run out - avoiding unexpected budget overruns. 
• A training department producing videos with sensitive data can share them internally with confidence, because there is no option for accidental external publishing. Download can be restricted; external links can be disabled; videos can be password-protected.

Closing the Loop

Synthesia is more than a set of features. It’s a continuous, connected loop where governance defines the priorities, admins enforce them in real time, and creators work at speed within safe boundaries.

Brand is protected because unapproved assets can’t exist. Cost is predictable because usage is allocated and controlled before it overruns. Compliance is enforced because risky publishing routes can be removed entirely.

Executives see the outcomes that matter: shorter time-to-first-draft, fewer revision cycles, zero surprise invoices, and version control that helps companies create at the pace of business.

The outcome is simple: speed and safety, side by side. Governance doesn’t slow creativity down - it enables it. That’s how you scale AI video across the enterprise without creating shadow tools, brand drift, or budget risk.

With Synthesia, AI video stops being a risk to manage and becomes a capability to scale.