8 Best Explainer Video Examples For Inspiration

Karina Kasparova
Updated:
January 10, 2023

What makes an explainer video good? 

Or, more importantly, effective?

To answer that question, we’ve looked closely at eight explainer video examples and dug into precisely what separates the average from the awesome.

Why do businesses create explainer videos? 

When it comes to online marketing, video is one of the most powerful tools a company can use. Explainer videos are short, informative videos that explain a product or service clearly and concisely. 

By creating a good explainer video, you can:

  • Increase your conversion rates
  • Make a product or service clearer
  • Generate social buzz and reach a wider audience
  • Help audiences retain complex information
  • Pitch startup investors
  • Develop credibility with buyers

8 best explainer video examples

All the examples on this list helped launch or grow successful tech and software companies that are still going strong. They all used video to engage new users, build their sales funnel, and build excellent brand awareness. 

Tip 💡

The videos below explain how a company’s service or product works. If you want to learn more about the different types of explainer videos, check out this post:

1. 91 Squarefeet

91Squarefeet is a retail design and development with an advanced technological system offering turnkey development and project management solutions. Retailers can build new stores, get fixtures, branding, and maintain stores at the click of a button, thanks to their network of industry suppliers.

Your Retail Store is just a click away | 91Squarefeet

Explainer video format:

  • Length of video: One minute and 29 seconds
  • Style: Live-action video 

Why 91Squarefeet’s explainer video works:

Being transparent and relatable goes a long way when creating videos to introduce your company to the world.

And this is something 91Squarefeet gets. They speak directly to their target audience, who are faced with chaos and difficulty building retail stores.

A good product explainer video shows how a product can offer solutions and elevate the user’s experience. 91Squarefeet goes from problem to solution in just 20 seconds with the clever use of going from dark to light visuals and from harsh sound effects to upbeat music.

Through the integration of storytelling and screengrabs of how convenient the system works, this explainer video:

  • Introduces the company
  • Shows the available new service
  • Takes potential customers through the journey of using the platform
  • Communicates customer outcomes that can be expected

Keep 91Squarefeet’s introduction in mind the next time you want to show your client how to go from feeling defeated to victorious.

Notable features:

  • Problem-solution approach
  • Creative musical and visual cues
  • Inclusion of client portfolio
Tip 💡

When you create your explainer video, it should usually be at most 90 seconds. You want the viewer to watch the video till the end.

2. MiiCare

MiiCare is a comprehensive health solution to support older adults and give their loved ones and caretakers peace of mind. The MiiCare cube captures data from IoT sensors and telehealth devices, analyzes it, informs family or caretakers, and the digital health coach gives support via digital therapeutics.

Introducing MiiCare

Explainer video format:

  • Length of video: One minute and 25 seconds
  • Style: Live-action video 

Why MiiCare has one of the best explainer videos:

Using emotion to get a message across is not only powerful in movies. Any marketing strategy worth it’s salt can incorporate it into the narrative. Emotion is the hook to explain the product.

MiiCare gets its key message and value proposition across quickly. It is impactful and instantly resonates with users.

Conveying the facts and offering peace of mind are extremely important in healthcare marketing. The explainer video of MiiCare reaches for the heart while giving a clear overview of the day-to-day features and how they benefit users. 

Familiarity plays a significant role in MiiCare’s explainer video. Regardless of profession, culture, or age, there comes a time in every person’s life when they are worried about aging or concerned about a loved one aging. And that’s the secret sauce that makes this video tug at your heartstrings.

Notable features:

  • Subdued colors, gentle music, and smooth transitions
  • Script and tone of voice evoke trust and inspire hope
  • Product demonstrations and integrations

3. Everee Pay

Everee is a workforce payments platform. In a nutshell, it is payroll. This cloud-based payroll management and time-tracking software solution streamline the process for users to spend more time running their business and less on the payroll.

What is Everee?

Explainer video format:

  • Length of video: Three minutes and 27 seconds.
  • Style: Animation

Everee’s animated explainer video:

Visuals are everything when it comes to animated explainer videos. It should always hold the viewer’s attention and engage the viewer through to the call to action.

Even though Everee’s introduction is longer than the usual 60 to 90 seconds of explainer videos, every bit of information is helpful in this animated video. 

This 2D animated explainer video shines some honest light on the often-tedious task of doing payroll. It ticks all the boxes:

  • Connects the problem to the solution
  • Explains how the software works 
  • Delivers an irresistible value proposition

The simple animations, sound effects, and keywords popping up make Everee’s explainer video easy to follow. And the funny one-liners keep your attention. 

Notable features:

  • Seamless animation
  • Humorous message delivery
  • Real-life scenarios
  • Uses YouTube’s chapter functionality
Tip 💡

Everee makes clever use of YouTube’s chapter functionality. In the progress bar, create the following segments:

  • Intro: Explains the importance of payroll but that it can also be a headache for small businesses
  • Why Everee: What sets Everee apart and how they revolutionize payroll
  • How it works: A quick scenario and product demonstration
  • The best part: Explains the many benefits of payroll for employers and their employees

4. Miro

Miro is an online whiteboard used for team collaboration by remote, in-office, and hybrid teams. The software allows users to brainstorm by creating notes and designs with video calls and online chat tools embedded into the platform.

What is Miro?

Explainer video format:

  • Length of video: One minute
  • Style: Live-action video and screencasting

Why the Miro explainer video draws attention

Miro introduces itself as a convenient and productive solution by comparing old and new. Snail mail vs. email. Chats around the watercooler vs. messaging apps.  Whiteboards vs. Miro.

With the core concept flawlessly explained, the video moves on without losing the viewer’s attention, and there’s a quick transition to a screencast introduction of what Miro looks like in real life. 

This is the perfect example of excellent pacing. No seconds wasted — no unnecessary voiceover. The actual product does the talking.

Miro’s call to action takes it one step further on YouTube. At the end screen, there are two cards. One takes you to a more in-depth explainer video, and the other to the website, where you can get started. 

Notable features:

  • Minimalistic approach
  • Use of nostalgia
  • Multiple calls to action

5. CoachHub

CoachHub offers digital coaching to employees through a mobile platform. Operating in the realm of talent development, certified coaches help organizations to create a coaching platform for the workforce that is personalized, measurable, and scalable.

What is CoachHub?

Explainer video format:

  • Length of video: One minute and 26 seconds
  • Style: Animation

Why CoachHub has a fantastic explainer video

CoachHub’s explainer video is a good example of how simple 2D animations can empathize with a viewer. Instead of showing how the tool works — it shows what it can do for you (as an individual or business).

Notable features:

  • Use of color and movement
  • Clear call to action
  • Sound effects indicating achievement
Did you know? 🤔

The video focuses heavily on the brand’s colors, blue and orange. Blue is often used to convey loyalty, honesty, and trust, while orange represents positivity.

6. One Day Video

One Day Video is a production company that produces content such as explainers and animated videos for online sharing.

ODV's Brand New Explainer Video!

Explainer video format:

  • Length of video: One minute and 54 seconds
  • Style: Live-action video

Why One Day Video is on par with Dollar Shave Club

We agree… it is pretty meta to include a video creation company’s explainer video in a list of best explainer video examples. But if you’re confused about why you need an explainer video, give this one a watch because it’ll blow your socks off with its excellent overview of explainer video production.

The explainer from One Day Video communicates three key messages: 

  1. They know how to make great videos
  2. They know how to market video and create great sales funnels
  3. The video you’re watching is proof of the above two solutions

So why does One Day Video takes us back to one of the most famous explainer video examples ever made, the Dollar Shave Club explainer?

It’s the flawless humor. 

And taking it a step further, the actors in these videos are the founders or employees, which instantly:

  • Creates brand image that viewers feel they can trust
  • Provides an awesome introduction to the company culture

Notable features:

  • Humor
  • Shows scalability of work
  • Introduces the team behind the brand
Tips on making a great explainer video💡
  • Keep it short. The recommendation is 60 to 90 seconds
  • Make it informative but add humor where you can
  • Consider taking a problem-solution approach to your script
  • Add cute characters for animations where appropriate
  • Make it visually bright and colorful
  • Have a strong call to action

7. Chip App

Chip is an investment app offering alternative asset investing. It helps users to build and manage long-term wealth across real-world assets, investment funds, savings accounts, and DeFi and crypto.

Chip in 60 seconds | Quick explainer video

Explainer video format:

  • Length of video: One minute and 13 seconds
  • Style: Animation

Why the Chip App animated explainer video works:

Great animated explainer video examples are those that are aware of time.

The video begins with a short mission statement. Then Chip App puts a timer on.

With the help of quick transitions and upbeat music, they get a lot of information across in 60 seconds.

The video explains what they offer. How the user can benefit from the app. A few app reviews and bragging rights are thrown in. And lastly, there is an audio and a visual call to action.

Using visuals from the app gives the user a hands-on approach of what to expect and enumerates Chip App’s services. Alongside the element of time, the company's key message to “save smart, not hard” is a central theme throughout the video.

Notable features:

  • Benefits and features breakdown
  • Fast-paced scene transitions
  • Clear call to action

8. Crazy Egg

Crazy Egg is an online tool to help you improve, fix and test new ideas on your website through their product offerings like heatmaps, A/B testing, surveys, error tracking and traffic analysis.

Crazy Egg

Explainer video format:

  • Length of video: Two minutes and 38 seconds
  • Style: Animation

Why the Crazy Egg remains one of the best product explainer videos out there

Understanding your user and their current skills or knowledge puts you in a great place to create amazing explainer videos. 

Crazy Egg understood that many people own a website, but few knew how to dive into the analytics and dissect it.

So how best to describe one of the most complicated fields in marketing?

By creating a funny video with a cute character and a rock-solid script!  

Without getting wrapped up in technical terms, the video makes something complex, and quirky. It showed the product in action, answered multiple questions the user might have about the product and had more than one call to action.

The Crazy Egg video is not the new kid on the block. But if there was ever a reason for digital marketers to jump on board explainer videos, here’s the proof. Not only did sales conversions increase by 64%, but they also generated an additional $2,100 in monthly revenue. It just shows that these types of videos work!

Notable features:

  • Straightforward explanation
  • Several calls-to-action
  • Cute and emotive main character

Bonus example! BankScout 

BankScout helps you centralize your online bank accounts into one simple app. 

Example: Product explainer video for BankScout

Explainer video format

  • Length of video: 25 seconds
  • Style: AI generated video

Why the BankScout is such an important example of a video explainer

BankScout’s explainer video was made with AI technology.

That handsome man you see chatting away on screen is a real actor, but BankScout didn’t have to hire him and a full studio to record the video.

Instead they just typed the script into Synthesia’s software, added some animation visuals, chose a voice and a language, and clicked “Generate.”

This example from BankScout illustrates one of the easiest ways to create an explainer video on your own without outside help.

Ready to get your explainer video on this list?

Creating explainer videos is a great tool to establish a company's persona online for big brands and startups. 

Using video-making tools like Synthesia can help you make explainer videos with just a simple script and a few clicks. Try it out for yourself with this free online demo. 

Frequently Asked Questions