Update

New Video Analytics is here

Check updated Video Analytics. Quickly understand how your videos perform—right inside Synthesia.

See what Synthesia can do for you

See all updates

Check updated Video Analytics. Quickly understand how your videos perform—right inside Synthesia.

What's new

Track key metrics: total views, unique views, impressions, total watch time, and average watch time.

See performance trends by day, week, month, or year for each video version.

Metrics

  • Total views: How many times the video was played.
  • Unique views: How many different viewers played the video.
  • Impressions: How many times viewers saw your video available to play.
  • View rate: Percentage of impressions that turned into views.
  • Total watch time: Total time spent watching your video.
  • Avg. watch time: Average viewing duration per viewer.

Why it's cool

Understand exactly how viewers engage, see what resonates with your audience, and what's working—no more guessing or external tools needed.

How to use

  • Go to any published video and click Analytics.
  • Select your preferred timeframe—daily, weekly, monthly, or yearly.
  • Review total views, unique views, impressions, and watch-time trends to optimize your content immediately.
New Feature

Make your videos interactive

We're super excited to introduce Interactivity to our enterprise customer and Creator plan users—now you can add clickable CTAs and branching scenarios right inside your video.

6/25/25
Update

Enterprise Update: Avatar Sharing, Bulk Actions & JIT Provisioning

Today we're excited to roll out three enterprise-grade upgrades that help you work faster, stay secure, and collaborate with less friction.

6/4/25
New Feature

AI Dubbing is live — now with lip sync

AI Dubbing with sync lip movements in every language is now live. You can translate your videos into 32 languages.

5/22/25