How Evonik creates training videos in multiple languages 80% faster
We spoke with Marco Samland, COATINO® Campus Manager of one of Evonik’s learning and information platforms that has over 5,500 users. Marco told us how he leverages AI video to create engaging e-learning content and drive digitalization within Evonik.
80%
time savings
3
languages
Evonik is a leading company in the field of specialty chemicals. It operates in over 100 countries worldwide and employs more than 33,000 people.
The Challenge
Marco's mission is to drive digitalized learning for thousands of COATINO® users on a global scale. To achieve this, he constantly seeks to create engaging training content that delivers business value for the learner.
As video-based content is much easier to digest than text-based content, it has become an increasingly popular format for training.
However, producing video content on a global scale comes with some limitations:
- Time consuming: While Evonik has its own studios, producing a video is time-consuming and requires a lot of planning.
- Difficult to localize: Localizing video content can be expensive and tedious, particularly when you need to record voiceovers in multiple languages.
- Untrained cast: Not all Evonik subject matter experts are at ease in front of the camera and often lack the time.
Not everybody feels comfortable reading from a teleprompter. Some need several takes before the video is ready to use. The results are great, but it is a time-consuming process. - Marco Samland, COATINO® Campus Manager
The Solution
Using Synthesia, Marco can create training and informational videos at scale. He uploads the relevant script (including translations) to Synthesia, edits his custom-made template, populates it with content, and voila! The training video is complete.
Here’s what Marco values most about Synthesia:
- Auto-generated subtitles: This feature provides the ability to make training videos more accessible to learners, accommodating their specific needs.
- Custom Template: Corporate design is of utmost importance at Evonik. Synthesia provides custom templates that perfectly align with the brand and enable quick video creation.
- Diversity of avatars: With a broad range of 140+ avatars, Marco can localize his content to all relevant markets.
Synthesia is very intuitive. It's similar to working in PowerPoint, but the result is a high-quality video with avatars and automated captions.- Marco Samland, COATINO® Campus Manager
The Results
Although Synthesia is a relatively new addition to Marco's toolbox, it has already proven to be impactful.
Localised videos: By using Synthesia, Marco is now creating content in several languages, including German, English and Chinese.
Video at scale: The team can now create several videos a day and has already built a sizeable library of e-learning videos.
Time savings: Marco saves over 80% of the time by using Synthesia instead of a video studio, taking only 5-10 minutes to create a 2-3 minute video.
Synthesia is a great tool for differentiating when it comes to providing training or informational content. It is an innovative and engaging way to connect. - Marco Samland, COATINO® Campus Manager
