How Sky Italia Digitizes Learning Paths to Accelerate New Product Launches by 4x
Sky Italia, established in 2003, is Italy's leading media and entertainment company. It is part of the Sky group, one of Europe's leading entertainment groups, controlled by Comcast Corporation, an international media and technology company.
We interviewed Cristina Sangiorgi, Senior Manager, Learning & Development, Sky Italia. She shared how Sky Italia is leveraging AI video to fully digitize workforce training, accelerate onboarding, and ensure customer-facing teams are always aligned with the latest product launches — ultimately leading to more engaging customer experiences.
Industry Context
As media and telecom companies shift to become digital-first, the pace of innovation and product launches has accelerated—making it harder for traditional training methods like in-person sessions and pre-recorded videos to keep employees and partners up to speed.
The Challenge
As head of the learning team at Sky Italia, Cristina is responsible for enabling thousands of employees across Italy and Eastern Europe. Despite her team’s dedication, they faced persistent challenges:
- Inefficient Training Delivery: Long classroom sessions required travel, were repetitive, and lacked scalability.
- Slow Product Onboarding: New product launches took over a month to fully onboard employees due to trainer availability — which meant even when a new product was ready to bring to market, they had to hold its release until everyone had received training.
- Dependence on External Agencies: Video production was costly, time-consuming, and hard to update quickly.
“We struggled to make content engaging and timely. Our team was burnt out from trying to keep up with the demands for new training content and we weren’t able to match the speed at which the company was launching new product lines.” – Cristina Sangiorgi, Senior Manager, Learning Hub & Development
The Solution
Sky Italia adopted Synthesia to simplify and accelerate video production for learning programs. With AI-powered avatars and text-to-video creation, the team:
- Created digital, snackable learning: Replaced long, live classroom sessions with short, high-impact digital learning paths aligned to modern learners.
- Supported faster launch of new products: Reduced trainer preparation time, enabling quicker employee readiness and faster product launches.
- Shifted fully to in-house Production: Eliminated external agency costs by creating videos fully in-house, ensuring fast updates and consistent quality.
- Empower Learning Professionals: Shift roles from repetitive teaching to creative content production, improving satisfaction and upskilling opportunities.
“Synthesia was an accelerator, an enabler, and an unblocker for our team — speeding up production, making creation easier, and unleashing creativity. It’s helped my team go from teachers to video creators.” – Cristina Sangiorgi, Senior Manager, Learning Hub & Development
The Results
Now, the Learning and Development team at Sky Italia is able to keep pace with new product launches, creating engaging video content for all of their learning paths while empowering employees with faster, more effective training.
- 4x Faster Product Onboarding: Reduced from 1 month to 1 week, enabling quicker alignment during major launches like Sky Mobile and Sky Stream
- 6x Faster Team Onboarding: New learning professionals now reach productivity in 2 weeks versus ~3 months previously.
- 100+ new learning paths: The team created and is maintaining over 100 new learning paths annually
- Higher Engagement and Satisfaction: Learner feedback reached the highest ratings to date; content creators reported higher job satisfaction as they advanced their upskilling journey.
- Improved Customer Experience: With employees trained faster and more effectively, customers received more accurate, consistent, and joyful interactions.
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