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14 Types of Explainer Videos (With Examples)

Written by
Elly Henriksen
June 25, 2024

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All the different types of explainer videos out there have one thing in common: they want the viewer to walk away with knowledge.

It's the knowledge customers need before they sign up for a new program, confidently buy a new product, or even just share an idea with others.

This post will show you how to effectively get your point across and share valuable knowledge through compelling explainer videos.

Why explainer videos are so effective

Research demonstrates that customers respond astoundingly well to videos. 96% of buyers have watched an explainer video to learn more about how a product or service works before buying online, and 81% of businesses confirm that their explainer videos increased sales.

Whether your business is big or small, investing in creating explainer videos will help you:

  • Show people what you do and how you can help them.
  • Build brand awareness and create a strong connection with your target audience.
  • Generate hype and drive traffic to your website or landing page.

So, what explainer video style will you choose?

Now that you know what video styles and explainer video types exist and have seen some pretty amazing examples, are you ready to create your own?

Synthesia is a text to video tool that can help you create a live-action video from a simple script. To see how it works, try this free free AI video generator. It will create an entire video for you in just a few clicks.

About the author

Learning Strategist & Speaker

Elly Henriksen

Elly Henriksen is a accomplished instructional designer exploring the impact of AI-generated content on learning design. With eight years of experience across both professional and higher education institutions, notably The University of Washington, Elly provides an insightful perspective on the transformative power of synthetic media for learners and instructional designer. Her versatile roles, from course facilitator to eLearning author and LMS administrator, give her a unique vantage point on the evolving trends in instructional design and how AI impacts the learning landscape. Explore Elly's insights and her pursuit of leveraging AI to redefine the future of the learning world.

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