To learn how cphnano boosted SEO of the new landing pages with Synthesia videos, read the below article or watch this video for an easy walkthrough.
cphnano is a rapidly growing laboratory technology company. They focus on upgrading and digitizing UV-Vis spectrophotometers. That may sound boring and geeky - and that's exactly what it is. But that's also why they're extremely focused on making this whole field more accessible.
We spoke with Emil, the CEO of cphnano. Emil and his team have found Synthesia to be an extremely useful solution that helps them create lots of videos for their new landing pages - which both increases conversions and improves SEO presence.
Here is an excerpt from their Google Search Console. It shows increase in search visibility recently due to new landing pages with Synthesia videos:
cphnano wanted to increase its presence in search results on the topic of spectrophotometry. They could write a lot of text and provide some images to support it, but they really wanted videos on each of the new landing pages.
This was their challenge:
When Emil and his team discovered Synthesia, they immediately saw potential to boost their new SEO-focused landing pages with presenter-led videos.
Here's how Synthesia helped them achieve this:
Here's an example Synthesia video generated for one of their landing pages:
"I would recommend Synthesia to companies interesting in turning traditional informative web pages with a high degree of technical information into video. Before Synthesia, it took at least one week of full time work to produce 3 min of high-quality video and we only did it on a yearly basis. Now we can produce videos in 3-4 hours as part of creating the content for our web pages."
"Synthesia does a fantastic job of getting scientific and technical terms right in English, but other languages still lack the small details when it comes to very complex words and phrases. Therefore I can recommend starting with English for technical subjects and then wait for Synthesia to upgrade their offerings in other languages, such as Danish or Italian that we tested out."
Click on the link below and get started using Synthesia with full access to all 40+ avatars and 50+ languages.
"Synthesia is changing how my clients enter the global marketplace by delivering a hyper-local impact. In my world where language is so crucial it makes huge difference. The process itself is so advanced you can’t tell your actor is not a native speaker!"