Why Large Organizations Struggle to Scale and Search Internal Video Content

Written by
Nicolas Narbais
March 24, 2025

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Imagine an employee searching for a critical training video. They type keywords into the company’s intranet, hoping to find the latest process update. Instead, they’re met with outdated files, mislabeled resources, and a flood of irrelevant content.

After 10 minutes of frustration, they give up and ask a colleague—who wastes another 10 minutes explaining something that already exists in a video… somewhere.

Every day, employees waste valuable time searching for the right information. Whether it’s a process walkthrough, a compliance update, or a tool tutorial, the expectation is simple: the right resource should be easy to find, clear, and up to date.

But in most organizations, that’s not the case. Instead:

  • Information is scattered across emails, knowledge bases, intranet pages, and shared drives.
  • Search functions return endless, unstructured results—forcing employees to sift through outdated documents and irrelevant files.
  • Critical videos exist, but they’re buried under layers of folders or poorly indexed in learning management systems.

The result? Employees give up. They make decisions without the right context, ask colleagues for information that already exists, or waste hours recreating content from scratch (Source: McKinsey).

Video should be a solution to this problem. It’s engaging, easy to consume, and helps employees retain information better than text alone. But the way most companies organize and retrieve videos is fundamentally broken.

As AI-powered video creation becomes easier and more scalable, companies are producing internal videos faster than ever.

Yet without a system to search, categorize, and integrate them into existing workflows, videos—like other resources—become just another piece of lost knowledge.

So the question is no longer: Should we use video for internal communication? 

It’s: How do we make video actually findable and useful when employees need it most?

What are the key challenges specific video resources?

Organizations investing in AI-powered video are running into an unexpected challenge: employees can’t find the videos they need when they need them most.

Three key issues make video discovery harder than it should be:

  • Video Search is Broken – Traditional search tools aren’t designed for video. Employees can’t skim videos like they do text, and search engines rely on file names, not content. Critical training resources often get buried.
  • Content Gets Outdated – Policies change, but re-recording videos is time-consuming. Companies either waste time on manual updates or employees unknowingly act on outdated information.
  • Videos Are Scattered Across Platforms – LMS platforms, intranets, file-sharing drives—videos live everywhere, with no single source of truth. Employees jump between tools, wasting time and increasing frustration.

This is why leading organizations aren’t just investing in AI video creation—they’re rethinking how video is searched, updated, and integrated into their existing workflows.

How it works: making video a searchable, living resource

To fix video discovery, companies need a search-first approach to video knowledge management. AI-powered solutions enable three major shifts:

  • Video Search That Works Like Google – AI transcribes and indexes video content, allowing employees to search for topics inside videos instead of relying on titles or descriptions.
  • Automated Video Updates – Instead of re-recording, AI avatars update videos instantly with new policies, ensuring accuracy without extra work.
  • Embedding Video Where Employees Spend Their Time – AI-generated video integrates directly into intranets, wikis, and chat platforms like Slack and Microsoft Teams—so employees don’t need to go hunting for it.

About the author

Strategic Implementation Specialist

Nicolas Narbais

Nicolas is a solution architect. He has worked across various industries, specializing in SaaS platforms and cloud-based architectures, with expertise in technologies like Datadog, AWS, serverless computing, and data infrastructure.

Passionate about empowering organizations through technology, he has played key roles in guiding large enterprise adopting and embracing cutting-edge products that enhance user experience and streamline business operations. Beyond his technical skills, Nicolas is deeply invested in fostering a culture of collaboration, continuous learning, and knowledge-sharing.

Whether tackling intricate technical challenges or mentoring the next generation of engineers, Nicolas’s approach is always rooted in innovation, efficiency, and excellence.

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