Step 1: Choose a video marketing template
To get started with your marketing video, choose a professionally-designed template.
Step 2: Select an AI avatar
Choose a realistic AI presenter that will narrate your marketing video. You can also make your own custom avatar.
Step 3: Type in your text
Simply type or paste in your video script. Our marketing video maker will automatically create a voiceover for.
Step 4: Customize and edit
Add colors, shapes, fonts, transitions, background music and stock videos, or upload your own photos, images and audio.
Step 5: Generate and share
Now you can download, stream, embed and share your marketing video.
- Difficult to read
- Basic format
- Professional-looking video
No video editing skills needed
Our intuitive and easy-to-use video maker allows you to create and edit your videos quickly and easily. Create as many videos as you need, whenever you need.
Update, share, embed your videos easily
Share your video content via links, embeds, or simply download and upload them. Update your video anytime, and it will sync with your embed on the website - no need to re-upload it.
What is video production in digital marketing?
Marketing video production is the process of creating online videos for various digital marketing campaigns.
Marketing video production can be a powerful tool for reaching marketing goals, such as lead generation, brand exposure, higher conversions, or simply higher video views.
Traditionally, brands hire a professional video marketing company or a video production company to create video marketing content. However, with the recent rise of online video makers like Synthesia, marketing video production has become something anyone with a computer and internet connection can do. At the fraction of the price, too.
Video marketing is comprised of a few key video types, like brand videos, product videos, animated explainer videos, landing page videos, and more.
What types of videos are used for marketing?
1. Brand videos
While sounding rather vague, brand videos are an essential part of marketing campaigns of many businesses.
What even is a brand video? A brand video is a way of sharing your brand's mission and vision with the world, encased in an engaging, easy-to-absorb video format.
Use brand videos to tell your audience what your brand is all about, what you do, what your goals are, and, most importantly, why the audience should care.
2. Product videos
Product videos are perfect for showing off key product features as part of that product's marketing campaign. If you want your potential customers to see your product in all its glory, make sure product videos are part of your video strategy.
3. How-to videos
While not strictly sales-y, how-to videos explaining how your product works and guiding the users through the process are essential for successful customer onboarding and user retention.
And if your how-to video explains how to solve a common problem faster and easier by using your product/service, it can easily become a key part of your video marketing strategy.
4. Explainer videos
An explainer video is used to show off your product/service in an engaging short-form video format. You can experiment with AI-generated videos, live-action videos, or animated explainer videos to find the video style that fits best with your marketing efforts.
5. Email videos
Including videos in newsletters can increase click-through rates by 300%. If you ask us, it's a no-brainer - more and more email marketing campaigns should include video. Luckily, the email video production process doesn't have to take long, cost much, or be outsourced.
Modern in-browser video production services like Synthesia allow you to turn text-based emails into videos in just a few clicks.
6. Landing page videos
Adding videos to landing pages is standard practice, and for good reason: video leads to 34% higher conversion rates. Don't just stick to including video on landing pages, though, Add them to your homepage, collection, and product pages, as well as your blog posts for extra conversions.
Where is video marketing used?
Video marketing can be part of a marketing campaign spanning multiple platforms. Search engines, social media, video hosting sites, landing pages, paid ads, and even email are all common platforms used for video marketing.
The exact platform you use to showcase your video marketing efforts will depend on factors like:
- the preferred platforms your potential customers use
- the video hosting platforms available to you
- your budget
- your creative direction
How do you make a marketing video?
There are a few different ways to go about making a marketing video. If you're not sure where to start, video marketing software can be a big help.
This kind of marketing software typically includes templates and tools that make it easy to create a marketing video.
Once you've created your video, you'll need to decide how to distribute it. You can post it on your website for video SEO or social media channels, or you can use video hosting platforms like YouTube or Vimeo.
Ultimately, the best way to get people to watch your marketing video is to promote it through effective video marketing. Make sure your target audience knows where to find your video, and make sure they know why they should bother watching it. If you can get those two things right, you're well on your way to creating a successful marketing video.