Marketing Video Software

Create high-quality videos with our marketing video maker in 5 minutes. No cameras, microphones, or studios needed.

  • Make marketing videos from text
  • Communicate in 120+ languages
  • No video production skills required
Create a free AI videoSee how it works
Trusted by 50,000+ companies of all sizes

How to make effective marketing videos in 5 easy steps

Step 1: Choose a video marketing template

To get started with your marketing video, choose a professionally-designed template.

Step 2: Select an AI avatar

Choose a realistic AI presenter that will narrate your marketing video. You can also make your own custom avatar.

Step 3: Type in your text

Simply type or paste in your video script. Our marketing video maker will automatically create a voiceover for.

Step 4: Customize and edit

Add colors, shapes, fonts, transitions, background music and stock videos, or upload your own photos, images and audio.

Step 5: Generate and share

Now you can download, stream, embed and share your marketing video.

  • Text-heavy
  • Difficult to read
  • Basic format
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    Professional-looking video

Produce marketing videos in minutes, not weeks

You don't have to be an experienced video editor to create amazing videos for your business. Anyone on your marketing team can be a video maker.

Add human-like AI presenters

Create professional narrated marketing videos with realistic AI-presenters. No need for actors, cameras, or studios.

  • 85+ AI presenters
  • Diverse and growing selection
  • Custom on-brand avatars available


Create voiceovers in 120+ languages

Quickly create marketing videos with a voice over using text-to-speech technology. No need for microphones and recorded voiceovers.

  • 120+ languages
  • 400+ voices
  • Closed captions available


Use marketing video templates

Creating videos with no design experience can be hard at first. Use professionally-designed video templates to speed up the process.

  • 55+ professional templates
  • Dedicated templates for marketing videos
  • Fully-customizable


Make marketing videos in just 5 minutes

Create explainer videos, brand videos, promotional videosproduct videos, and more by simply typing in text in your browser.

No video editing skills needed

Our intuitive and easy-to-use video maker allows you to create and edit your videos quickly and easily. Create as many videos as you need, whenever you need.

Update, share, embed your videos easily

Share your video content via links, embeds, or simply download and upload them. Update your video anytime, and it will sync with your embed on the website - no need to re-upload it.

Synthesia Avatars

Below you can demo the avatars currently available on Synthesia.

Here's what else you get with Synthesia's marketing video maker

Scale your video marketing efforts by creating on-brand business videos with our marketing video maker.

All features

See the overview of all features available in Synthesia STUDIO.
Text to video
Transform simple text into professional-looking video for the first time ever. Videos can be up to 30 minutes long.
60+ Languages
We currently support 60+ different languages. We are constantly adding more accents and voices to the platform. See languages here.
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60+ AI avatars
With Synthesia you have out-of-the-box access to 40+ avatars. We are always adding more presenters to the platform. See them here.
Custom avatars
You can easily create your own presenter. It takes only 5 minutes. This is a paid add-on feature. Read more about it here.
Custom backgrounds
Easily upload any image or video as a background to your videos. Ideal resolution is 1920x1080.
Audio uploads
Record real voice clips and upload them to create video clips with your AI presenter. Only available in the corporate version.
Background music
We have prepared a selection of background music that you can freely add as a background sound to your videos.
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MP4 downloads
Each video comes in Full HD (1920x1080) resolution and you can freely download them from the platform.
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Video sharing pages
Each video gets a dedicated video sharing page. Easily share the video with your colleagues or clients or embed it on your website.
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Multi-slide videos
Combine several Synthesia videos into one video. Now you can create rich slide deck video experiences in just a few minutes.
Update video content
With Synthesia, you can simply duplicate the video, change the text and have an updated version of a video in just a few minutes.
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Add text, images, shapes
Add additional text, image or shape elements to your videos directly in Synthesia. No more annoying switching between different tools.

See examples of videos you can generate with Synthesia

See how other companies create videos with our video marketing software.

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Using Synthesia, we developed a virtual facilitator to guide learners through a training session, which resulted in over 30% increase in engagement our of e-learning.

Learn more about training videos
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With Synthesia, it took me less than a week to turn 30 help articles into 2-minute videos. It's super intuitive and easy to use.

Learn more about how-to videos
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Thanks to the explainer videos created with Synthesia, we booked 35% more meetings compared to previous trade shows.

Learn more about marketing videos

See why people like you choose Synthesia

Beautiful and powerful results with little effort
We have built a training academy for our SaaS product with Synthesia. It currently consist of 39 videos over nine courses. Synthesia has enabledus to iterate
G2 Logo 5 Star review
Synthesia - Dan
Great product with even greater customer support
Synthesia allows us fast video productions with impressive results. It´s a great problem solver for our internal communication as well as for our training
G2 Logo 5 Star review
Synthesia - Dan
Easy-to-use and immediate wow-effect
The fact that you can create a video in multiple languages and change it in a sec after you found a mistake or the information changed is a breeze.
G2 Logo 5 Star review
Synthesia - Dan
The tool I have been waiting for years

Synthesia is straightforward to use. No additional peripherals, like cams and microphones needed. The results are impressive. Everything is optimized, so you are not forced to decide on tens of confusing settings.

G2 Logo 5 Star review
Synthesia client - Diego R.
A great tool for creating videos!

As an educational institution, we need to produce educational materials in 2 languages. Synthesia helps us to create high quality content in both languages, saving time and money — without compromising on quality.

G2 Logo 5 Star review
Synthesia client - Nataly R.
Great product with even greater customer support

Synthesia allows us to use video for situations we do not normally have resources for. So far, it has been used for product training, internal communication or explaining new processes.

G2 Logo 5 Star review
Jana M.
Beautiful and powerful results with little effort

We have built a training academy for our SaaS product with Synthesia. We managed to produce 20 professional-looking training videos in just three weeks.

G2 Logo 5 Star review
Tue S. Synthesia custoemr
Great resource for Training & Communication initiatives

We're using Synthesia to create explainer videos. It's just easier, faster, and more cost-effective to use Synthesia than to record an actual person doing the explanation.

G2 Logo 5 Star review
Synthesia customer - Luis F.G

All your video marketing questions answered 👇

Frequently Asked Questions

What is video production in digital marketing?

Marketing video production is the process of creating online videos for various digital marketing campaigns.

Marketing video production can be a powerful tool for reaching marketing goals, such as lead generation, brand exposure, higher conversions, or simply higher video views.

Traditionally, brands hire a professional video marketing company or a video production company to create video marketing content. However, with the recent rise of online video makers like Synthesia, marketing video production has become something anyone with a computer and internet connection can do. At the fraction of the price, too.

Video marketing is comprised of a few key video types, like brand videos, product videos, animated explainer videos, landing page videos, and more.

What types of videos are used for marketing?

1. Brand videos

While sounding rather vague, brand videos are an essential part of marketing campaigns of many businesses.

What even is a brand video? A brand video is a way of sharing your brand's mission and vision with the world, encased in an engaging, easy-to-absorb video format.

Use brand videos to tell your audience what your brand is all about, what you do, what your goals are, and, most importantly, why the audience should care.

2. Product videos

Product videos are perfect for showing off key product features as part of that product's marketing campaign. If you want your potential customers to see your product in all its glory, make sure product videos are part of your video strategy.

3. How-to videos

While not strictly sales-y, how-to videos explaining how your product works and guiding the users through the process are essential for successful customer onboarding and user retention.

And if your how-to video explains how to solve a common problem faster and easier by using your product/service, it can easily become a key part of your video marketing strategy.

4. Explainer videos

An explainer video is used to show off your product/service in an engaging short-form video format. You can experiment with AI-generated videos, live-action videos, or animated explainer videos to find the video style that fits best with your marketing efforts.

5. Email videos

Including videos in newsletters can increase click-through rates by 300%. If you ask us, it's a no-brainer - more and more email marketing campaigns should include video. Luckily, the email video production process doesn't have to take long, cost much, or be outsourced.

Modern in-browser video production services like Synthesia allow you to turn text-based emails into videos in just a few clicks.

6. Landing page videos

Adding videos to landing pages is standard practice, and for good reason: video leads to 34% higher conversion rates. Don't just stick to including video on landing pages, though, Add them to your homepage, collection, and product pages, as well as your blog posts for extra conversions.

Where is video marketing used?

Video marketing can be part of a marketing campaign spanning multiple platforms. Search engines, social media, video hosting sites, landing pages, paid ads, and even email are all common platforms used for video marketing.

The exact platform you use to showcase your video marketing efforts will depend on factors like:

  • the preferred platforms your potential customers use
  • the video hosting platforms available to you
  • your budget
  • your creative direction

How do you make a marketing video?

There are a few different ways to go about making a marketing video. If you're not sure where to start, video marketing software can be a big help.

This kind of marketing software typically includes templates and tools that make it easy to create a marketing video.

Once you've created your video, you'll need to decide how to distribute it. You can post it on your website for video SEO or social media channels, or you can use video hosting platforms like YouTube or Vimeo.

Ultimately, the best way to get people to watch your marketing video is to promote it through effective video marketing. Make sure your target audience knows where to find your video, and make sure they know why they should bother watching it. If you can get those two things right, you're well on your way to creating a successful marketing video.

Ready to make your own marketing videos?

Create an account and get started.
Click on the link below and get started using Synthesia with full access to all 85+ avatars and 120+ languages.
In a world with ever increasing demand for new content, Synthesia enables us not only to natively localize content but also to create and update existing videos for brands to engage and communicate more effectively with global consumers.
Francisco Lima
Hogarth Worldwide