In-Browser Marketing Video Production Software
You don't have to be a video production pro to create high-quality marketing videos. Use the power of AI to make marketing videos in 5 minutes by simply typing in text.
- Make marketing videos from text
- Communicate in 60+ languages
- No video production skills required
- Difficult to read
- Basic format
- Professional-looking video
"Great product with even greater customer support"
"Easy-to-use and immediate wow-effect"
"Beautiful and powerful results with little effort"
"Amazing product for super fast high quality video creation without the hassle of hiring a studio"
"Synthesia is a great resource for Training & Communication initiatives"
"Great for training videos!"
Marketing video production is the process of creating online videos for various digital marketing campaigns.
Marketing video production can be a powerful tool for reaching marketing goals, such as lead generation, brand exposure, higher conversions, or simply higher video views.
Traditionally, brands hire a professional video marketing company or a video production company to create video marketing content. However, with the recent rise of online video makers like Synthesia, marketing video production has become something anyone with a computer and internet connection can do. At the fraction of the price, too.
Video marketing is comprised of a few key video types, like brand videos, product videos, animated explainer videos, landing page videos, and more.
1. Brand videos
While sounding rather vague, brand videos are an essential part of marketing campaigns of many businesses.
What even is a brand video? A brand video is a way of sharing your brand's mission and vision with the world, encased in an engaging, easy-to-absorb video format.
Use brand videos to tell your audience what your brand is all about, what you do, what your goals are, and, most importantly, why the audience should care.
2. Product videos
Product videos are perfect for showing off key product features as part of that product's marketing campaign. If you want your potential customers to see your product in all its glory, make sure product videos are part of your video strategy.
3. How-to videos
While not strictly sales-y, how-to videos explaining how your product works and guiding the users through the process are essential for successful customer onboarding and user retention.
And if your how-to video explains how to solve a common problem faster and easier by using your product/service, it can easily become a key part of your video marketing strategy.
4. Explainer videos
An explainer video is used to show off your product/service in an engaging short-form video format. You can experiment with AI-generated videos, live-action videos, or animated explainer videos to find the video style that fits best with your marketing efforts.
5. Email videos
Including videos in newsletters can increase click-through rates by 300%. If you ask us, it's a no-brainer - more and more email marketing campaigns should include video. Luckily, the email video production process doesn't have to take long, cost much, or be outsourced.
Modern in-browser video production services like Synthesia allow you to turn text-based emails into videos in just a few clicks.
6. Landing page videos
Adding videos to landing pages is standard practice, and for good reason: video leads to 34% higher conversion rates. Don't just stick to including video on landing pages, though, Add them to your homepage, collection, and product pages, as well as your blog posts for extra conversions.
Video marketing can be part of a marketing campaign spanning multiple platforms. Search engines, social media, video hosting sites, landing pages, paid ads, and even email are all common platforms used for video marketing.
The exact platform you use to showcase your video marketing efforts will depend on factors like:
- the preferred platforms your potential customers use
- the video hosting platforms available to you
- your budget
- your creative direction