Promo Video Maker

A promotional video or promo video (sometimes referred to as 'product video') is a short video made to promote a product, business, brand, or a service.

Unlike explainer videos, which are used to shortly describe the features and benefits of a product or service, promo videos serve almost as a teaser. They are designed to attract the attention of the audience.

The steps to creating a promo video are dependent on the type of tool you're using. If you're outsourcing the process to a traditional video production business, then all you can really do is brainstorm some ideas for the video and outline the budget and deadline.

However, if you want to take video creation into your own hands and use an online promo video maker, here are the steps you need to take:

1. Come up with the idea and script. Use a storyboard template or a notebook with a pen to outline the structure of the video and the phrases you want to include.
2. Use an online promo video maker like Synthesia to create and customize your videos.
3. Spread the word. Make sure your promos are seen by your customers - post on social media, include videos in email marketing or other channels you use for brand promotion.

To create a promotional video, log in to Synthesia's video editor. Select a promotional video template or start from scratch. Customize your chosen template with stock elements, your logo, video clips, photographs, and music, and consider incorporating an AI avatar or yourself for a personal touch.

Input your promo script to automatically generate a voiceover in over 130 languages, eliminating the need for separate recordings. Once done, download the video and share it across various platforms such as your website, Facebook, Instagram, YouTube, Twitter, etc.

If you're using a traditional video production business, a minute of video can cost on average between $1000 and $5000. However, by using a tool like Synthesia, the starting price comes down to $29/month.

Use any free promo video maker to create animated videos for video promo. Try out Synthesia's free demo video maker here to see how you can leverage AI for creating videos.

To make an engaging promo video, start with a compelling story or message that resonates with your target audience. Combine this with high-quality visuals, including captivating footage, animations, and graphics, and complement these with a memorable soundtrack.

Personalize the content to reflect your brand's unique identity and voice, ensuring it remains concise and direct to maintain viewer interest.

Incorporate a clear call-to-action, encouraging viewers to take the desired step, and ensure that the overall production quality is polished and professional, making use of transitions, effects, and pacing to keep the audience hooked.

If you've created a video with a stock avatar in Synthesia, you cannot use it for any form of paid promo/advertising.

However, the video licence restrictions are not applicable for videos with custom avatars and you can use the videos according to the agreements you have made with the person who's avatar you are using.