Google Vids vs.Synthesia

Google Vids is an AI-powered video creation tool that’s part of the Google Workspace suite. It helps users turn scripts into narrated videos using slides, stock visuals, and AI-generated voiceovers. While it’s designed for simplicity and collaboration, especially for users already using Google Docs or Slides, it’s still early in development compared to more advanced platforms like Synthesia. Google Vids currently lacks features like real-time interactivity, multilingual support, or enterprise-level customization. Avatars are expected to roll out to Labs users soon.

The top alternatives to Google Vids include Synthesia, Colossyan, and Pictory:

• Synthesia is often the preferred choice for businesses looking to scale content production across training, communications, and localization. It offers lifelike AI avatars, advanced voice cloning, support for over 140 languages, and deep enterprise capabilities including SCORM export, branding kits, analytics, and 1-click translation. It’s a strong fit for mid-market and enterprise teams who need more than just simple video narration.
• Colossyan is another AI video tool that supports avatars and multilingual output. While it enables quick creation of simple videos with avatars, it lacks advanced editing tools, real-time collaboration, AI dubbing, and other features needed for scalable, brand-consistent content creation in enterprise environments.
• Pictory focuses on turning existing text or long-form video content into short, shareable clips with AI summarization. It doesn’t offer avatars but is helpful for repurposing content for marketing or social media.

For the most complete and scalable AI video experience, Synthesia stands out with its focus on localization, enterprise readiness, and ease of use.

Yes. Synthesia offers a free plan that includes 3 minutes of video per month, access to 6 stock avatars, and full use of AI voiceovers in over 140 languages. You can explore all plans or generate a free video to test it out.

Absolutely. Synthesia makes it easy to apply your brand’s colors, logos, and fonts across all videos. On enterprise plans, you can also use Avatar Builder to customize avatars with branded clothing or accessories. This helps every video feel like it comes from your team.

Yes. Synthesia supports SCORM export and other formats that work with leading Learning Management Systems. You can embed AI videos into your training modules and track engagement without needing manual uploads or conversions.

By removing the need for filming, editing, and re-recording, Synthesia helps teams produce consistent, high-quality videos much faster. Tools like 1-click translation, AI dubbing, and doc-to-video conversion make it easy to scale learning and communication across languages and regions. This saves time and helps teams deliver content that has real business impact.

Yes. Synthesia is SOC 2 Type II and GDPR compliant, and is the only AI video platform compliant with ISO/IEC 42001, the global standard for AI management systems. It has strong security and moderation processes in place. Your data and content stay under your control, and the platform follows strict ethical guidelines to ensure responsible AI use.

With Synthesia, you can:

• Add realistic AI avatars to deliver content in a human, relatable way
• Turn documents into videos using AI assistance
• Collaborate with your team in shared workspaces
• Translate videos in 1 click into more than 140 languages
• Record your screen with AI voiceover using the screen recorder
• Create branching scenarios and interactive learning paths
• Export SCORM files for LMS tracking
• Monitor viewer engagement with built-in analytics

Whether you're creating training modules, onboarding content, internal updates, or customer support videos, Synthesia gives you the tools to produce professional videos at scale.