See our personalized Messi video campaign

Jakob Marovt
August 24, 2023

In collaboration with PepsiCo brand Lay’s and UNIT9, 180Amsterdam we created a personalised video experience for the latest global interactive campaign featuring Lionel Messi - Messi Messages.

About Messi Messages

Messi Messages is a simple video experience enabling fans to send personalized videos with Messi addressing their friends by name. Even more - the experience supports Messi speaking 8 different languages.

The campaign also received a Cannes Lion award in 2021.

Messi Messages Customer Case

How does Messi Messages work?

The collaboration uses our cutting-edge AI technology to generate a synthetic version of the football player, enabling him to speak 8 languages. The experience is highly personalised, with more than 650 million video variations available in 8 languages.

How was Synthetic Messi created?

All that was needed to create Messi’s synthetic avatar was recording Messi for 5 minutes in a green screen studio, speaking in his native Spanish. This original footage was then used to train Synthesia’s deep learning algorithms. And so Synthetic Messi was born.

What were the results of the campaign?

How can you build a similar personalized video experience for your business?

You can already today start planning and building personalized video experiences with Synthesia Personalization API. You can use our API directly (see documentation here) or use it without any code via our Zapier integration.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Frequently Asked Questions