Synthesia campaign with Lionel Messi

March 16, 2021

In collaboration with PepsiCo brand Lay’s and UNIT9, 180Amsterdam we created a personalised video experience for the latest global interactive campaign featuring Lionel Messi - Messi Messages.

About Messi Messages

Messi Messages is a simple video experience enabling fans to send personalized videos with Messi addressing their friends by name. Even more - the experience supports Messi speaking 8 different languages.

The campaign also received a Cannes Lion award in 2021.

How does Messi Messages work?

The collaboration uses our cutting-edge AI technology to generate a synthetic version of the football player, enabling him to speak 8 languages. The experience is highly personalised, with more than 650 million video variations available in 8 languages.

How was Synthetic Messi created?

All that was needed to create Messi’s synthetic avatar was recording Messi for 5 minutes in a green screen studio, speaking in his native Spanish. This original footage was then used to train Synthesia’s deep learning algorithms. And so Synthetic Messi was born.

What were the results of the campaign?

How can you build a similar personalized video experience for your business?

You can already today start planning and building personalized video experiences with Synthesia Personalization API. You can use our API directly (see documentation here) or use it without any code via our Zapier integration.

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"Synthesia is changing how my clients enter the global marketplace by delivering a hyper-local impact. In my world where language is so crucial it makes huge difference. The process itself is so advanced you can’t tell your actor is not a native speaker!"

Tanya Bogin
Craft WW