Why Hosting Videos on Synthesia Is a Game Changer

Synthesia has revolutionized video creation, offering lightning-fast production, stunning realism, and scalable localization. But while producing a video is step one, ensuring it drives impact is the real challenge. Videos need to be shared, embedded, updated, and tracked. That’s where Synthesia’s player and hosting platform shine.

In this post, we’ll explore how Synthesia goes far beyond creation, offering a powerful player, seamless versioning, real-time analytics, interactivity, and secure hosting options that elevate the entire video lifecycle.

Video Creation Is Easy, But Distribution Is the Battlefield

Creating a video with Synthesia is astonishingly fast and cost-effective. Whether you’re leveraging AI avatars, screen recordings, rich templates, or multilingual dubbing, the platform delivers high-quality content in minutes, not days or weeks.

But creating a video is just the beginning.

To create impact, videos need to be:

• Shared across channels (web, email, LMS, CRM)
• Always up-to-date
• Interactive and engaging
• Insightful in terms of how they perform
• Secure, especially when meant for internal use

That’s why Synthesia doesn’t stop at production. It provides an ecosystem around hosting, sharing, managing, and analyzing your video content. Let’s unpack what that looks like.

Why Use Synthesia’s Native Video Player?

Most platforms let you download an MP4 and upload it elsewhere. That’s fine, for static content.

But Synthesia’s native player offers much more than a basic video playback experience. When you keep your videos hosted on Synthesia and use its embedded player, you unlock four critical advantages:

Interactivity Built-In

Synthesia has recently introduced interactive video elements:

• Clickable buttons
• Menus and navigation elements
• Call-to-actions

These elements let viewers take action directly within the video, whether it’s navigating to a different part, opening a document, or starting a workflow. Embedding interactivity into the player allows you to guide users through complex flows or decision trees without ever leaving the video environment.

🔥 Think of onboarding journeys, product tours, or decision support tools, all embedded in a video.

Language Switching at Playback Time

Synthesia’s video player supports built-in multilingual switching. If you’ve created a video in multiple languages, viewers can toggle between them effortlessly, directly from the player UI, no need to produce or host separate versions.

🎯 This is invaluable for global teams, customer support, and training programs, enabling one single embed to serve diverse audiences.

Powerful Versioning: One Link, Always Up-to-Date

When you embed a Synthesia video, you’re embedding a persistent link, not a static file.

This means that if the video is updated later (e.g., fixing a typo, updating data, localizing), you don’t need to re-embed or re-send anything. All embeds, links, and integrations will automatically show the latest published version of the video.

✅ This eliminates version drift and makes maintaining content across multiple touchpoints seamless.

Analytics: Who Watched What, and for How Long

Hosting on Synthesia enables advanced viewership analytics, offering insight into:

• Who watched your video
• How long they watched
• Which chapters or moments had drop-offs
• How many times a video was viewed

This kind of data is gold when optimizing content for engagement or demonstrating business impact. And it’s only possible when your video is hosted, not downloaded and distributed externally.

Security and Control: Keeping Videos Private When Needed

While Synthesia’s player is powerful, not every video is meant to be public. Internal updates, confidential training, partner enablement, and customer-specific tutorials need controlled access.

Here’s how Synthesia handles privacy while still giving you full benefit of hosting and player features:

Password-Protected Videos

Another access option is password protection. You assign a password to one or more videos, and only viewers with that password can watch them, even if the link is shared.

Use cases include:

• Sharing sensitive content with external stakeholders
• Protecting videos in early release stages
• Controlling content access in regulated industries

You might need to enter the password once per session depending on where and how the video is embedded (e.g., across different domains). This is ideal when trust-based sharing is acceptable, but some control is still needed.

If multiple videos are on the same page, the password will have to be entered multiple times but once unlocked the video should stay visible upon refresh.

Workspace-Based Access Control

Here, you’ll typically assign videos to a dedicated workspace. Everyone within that workspace has access (based on SSO permissions), and all player features, including analytics and interactivity, still apply. No need to publish video at this point, just put the video in the workspace folder or share the video with selected people.

This solution does not allow embedding the video in another platform even though URLs to the video can be added.

Unlisted Publishing (Non-Indexed Video Pages)

By default, videos can be shared via a unique URL that’s not indexed by search engines and nearly impossible to guess.

This gives you lightweight security that’s perfect for:

• Sharing updates with partners
• Delivering low-sensitivity onboarding
• Testing or feedback loops

🔒 Think of it as “security through obscurity,” similar to how tools like Youtube unlisted videos, Notion or Figma handle shareable links.

How to guide: https://help.synthesia.io/en/articles/9189559-how-do-i-publish-my-video

SSO-Gated Access: Enterprise-Grade Protection

For enterprise and internal use, Synthesia supports SSO (Single Sign-On) gating.

When enabled, videos can only be viewed by users authenticated via your company’s identity provider (e.g., Okta, Azure AD, Google Workspace). You can configure:

• Which SSO domains are allowed
• Whether users must have active Synthesia accounts
• Whether just-in-time provisioning is used (i.e., instant account creation upon first login)

This makes Synthesia perfect for internal L&D content, CEO all-hands videos, policy rollouts, and any case where sensitive information must be kept within company boundaries.

https://help.synthesia.io/en/articles/11173480-how-can-i-restrict-access-to-videos-using-sso-beta

When the SSO Video Page is enabled, new users who sign in will appear in the Audience tab on the Users page in your organization settings. These users aren't allocated a license in Synthesia and can't sign in to the main app unless they are provisioned access through your identity provider.

The verified domains are controlled at the organization level and tied to your SSO configuration. (TODO: add doc when available https://docs.synthesia.io/docs/organization-settings).

With SSO gated video, once you are identified in one video, you are also identified in all videos in this website/domain and others.

Customer Stories

Embedding Everywhere: Share Once, Update Anytime

Synthesia videos can be embedded anywhere:

• On your website (marketing pages, FAQs, feature pages)
• In your internal tools (Confluence, Notion, LMS)
• In customer portals or dashboards
• In outbound emails or product onboarding flows

Because the video ID stays consistent even as content evolves and you make updates. You can publish once and never worry about content rot.

Have a “how it works” video in 5 places? Update the video once in Synthesia, and all 5 locations are immediately in sync.

A Future-Proof Platform for Video Engagement

The Synthesia player is not static. It’s evolving fast.

Features rolling out or in development include:

• Detailed analytics dashboards (per user, per video, across time)
• Conversion tracking on interactive elements
• Deep integrations with CMS, LMS, and CRM platforms
• Localization at scale, switching audio, subtitles, and on-screen text dynamically
• Custom player theming to match brand guidelines

By hosting within Synthesia, you automatically benefit from these improvements without needing to re-encode or re-embed anything.

Summary: Why It Matters

Here’s a TL;DR on why hosting your videos directly on Synthesia is a smart move:

Synthesia’s video hosting and player infrastructure is built for impact.

Stop thinking of video as a one-time asset to upload somewhere else. With Synthesia, video becomes a living, interactive, secure part of your digital experience.

Ready to Unlock the Full Power of Your Videos?

If you’re already creating videos in Synthesia, you’re halfway there.

To take your content to the next level:

• Host it natively on Synthesia
• Use the embed player
• Take advantage of analytics, interactivity, and security settings

You’ll save time, increase engagement, and protect your content, without ever touching a file export.

🔗 Log in to your Synthesia account and start using player features today.

Or contact your customer success manager to activate SSO gating and advanced analytics for your workspace.