Snoop Dogg

July 2, 2020

Synthesia was engaged by Craftww to help JustEat transcreate their widely successful Snoop Dogg advertisement (+10m views) into the Australian market

Challenge:

JustEat's Australian subsidiary is called MenuLog, and the client wanted to leverage the successful campaign in all the markets they operate. However, they only recorded the original “JustEat” version of the advertisement.

Original JustEat version:
Solution:

With the help of Synthesia’s AI video synthesis technology we enabled Snoop Dogg to replace "JustEat" with "MenuLog" by changing the lip movements in all the shots in the advertisement.

Synthesia MenuLog version:
Outcome:

A huge cost saving of not to produce the same advertisement twice. No creative compromise when transcreating the advertisement to a new market.

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"Synthesia is changing how my clients enter the global marketplace by delivering a hyper-local impact. In my world where language is so crucial it makes huge difference. The process itself is so advanced you can’t tell your actor is not a native speaker!"

Tanya Bogin
Craft WW