Synthesia’s Untapped Potential: Social Media, and Personal Branding

Synthesia is often celebrated for significantly speeding up video production and reducing costs, especially in the context of learning and development.

However, its capabilities extend far beyond these traditional uses. With video production becoming increasingly accessible and affordable, innovative applications are emerging, particularly in social media, audience engagement, and conversion optimization.

This article explores three compelling examples of how Synthesia is opening new doors, transforming how brands interact with audiences, and driving better funnel conversions.

A Leading Technical Analysis Provider: Daily Stock Market Updates

One exciting example is a YouTube channel created by a leading provider of investment research and technical analysis, delivering daily summaries of stock market activities.

These videos highlight key market movements, spotlight specific stocks, and offer insightful analyses or practical advice. Synthesia dramatically simplified this process by leveraging video templates, allowing the team to automate much of their daily content creation.

Additionally, the provider utilized a custom-trained large language model (LLM) specifically optimized with internal stock market data. This LLM quickly generates accurate, market-relevant scripts, greatly reducing manual effort.

Thanks to this powerful combination, videos are produced rapidly—market closes at 5:00 PM, and by 5:30 PM, a polished, human-reviewed video is live.

This efficiency is achievable because Synthesia’s rendering takes minimum time, and the robust LLM reduces human input to script validation. Overall from market close to video published in ~30min.

Ultimately, this made their Youtube channel reached more than 21,000 followers.

Leading European Investment Bank: Simplifying Complex Financial Products

Another remarkable use case involves a major European investment bank that transformed extensive, complex financial product documentation into concise and engaging teaser videos. Traditionally, hedge fund analysts had to sift through lengthy 40-page PDFs. By creating short, two- to three-minute videos featuring recognizable industry analysts, the bank dramatically enhanced the accessibility and appeal of their financial products.

These videos offer a high-level overview, making it easier for analysts to quickly identify relevant products. Instead of laboriously reviewing lengthy documents, analysts start by viewing succinct videos, swiftly narrowing their focus from hundreds of opportunities to just a few highly relevant ones.

In addition, such short content can be consumed more on a regular basis thus offering a new media for investors to subscribe to and get alerted on new financial product opportunities.

Ruben Hassid: Amplifying Personal Branding on Social Media

Finally, Ruben Hassid, an influential content creator specializing in AI topics, leveraged Synthesia to amplify his social media presence significantly. Using Synthesia’s innovative webcam avatar feature, Ruben expanded his video output substantially without sacrificing authenticity. By carefully recording diverse gestures and expressions, Ruben created avatars that felt natural and engaging.

This approach enabled Ruben’s team to script and produce content efficiently, while he maintained control over the final output by selecting avatars and performances that best matched the content's tone and message. Synthesia allowed Ruben to consistently deliver high-quality, personalized content at an unprecedented rate, significantly boosting his online influence and brand reach.

Creating Richer Conversion Funnels with Video

Across these examples, the common theme is clear: video content can now be created at scale, enabling brands to build and engage larger audiences. By producing accessible and compelling content, businesses reach new viewers who might otherwise miss detailed textual information. Synthesia-driven video content effectively brings these new audiences step by step into a richer funnel, increasing engagement, interest, and ultimately conversions toward products and services.

Enhance Your Conversion Funnel Today

If you're interested in leveraging the power of scalable video content to enhance your audience reach and optimize your conversion funnel, I'd love to connect with you. Let's discuss how to set up effective templates, streamline automations, and strategically combine AI and human insights to create resonant content for your community. Together, we can make the transition smooth and impactful.