How Premier Inn uses AI video to transform internal comms across hotel teams
Premier Inn Germany is part of the Whitbread Group, a UK-based hospitality company with nearly 900 hotels. The German branch is rapidly expanding, delivering high-quality, affordable hotel stays. With a diverse, multilingual workforce, effective communication is key to operations across locations.
Industry
Service
Headquarters
Germany
Company size
Enterprise: 1000+
"Even though it's AI-generated, there's a lot more feeling behind it, whereas 50-page PowerPoint presentations have no chance."
Tracey Danielson
Business Change Executive
