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Explainer Video

An explainer video is a short video that is used to explain a company, product, or service. Learn more about them here.

What is an explainer video?

An explainer video is a short video that is used to explain a company, product, or service. These videos are typically under two minutes long and use simple language and visuals to break down complex concepts.

What is an explainer video?

What does an explainer video do?

In general, an explainer video should be around two minutes long and focus on a single, key message.

Here's 3 main things it should include:

  1. It should tell a story that engages the viewer and helps them understand the problem that your product or service solves.
  2. Additionally, it should focus on the viewer's needs and how your product or service can help them.
  3. Finally, an explainer video should include a call to action that encourages the viewer to take the next step.
A still from an explainer video with an AI avatar
A still from an explainer video template by Synthesia STUDIO

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How do I make an explainer video? 💭

One of the most popular ways of making an explainer video is to use an explainer video maker, like this one by Synthesia:

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Related terms

Demo Video

A demo video is a short video that shows how a product or service works.

How-to Video

A how-to video (also referred to as a tutorial video or instructional video) teaches leads, users, or customers a concept or skill.

Marketing Video

A marketing video is a type of video that is created for the purpose of promoting a product or service.