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Explainer Video

An explainer video is a short video that is used to explain a company, product, or service. Learn more about them here.

What is an explainer video?

An explainer video is a short video that is used to explain a company, product, or service. These videos are typically under two minutes long and use simple language and visuals to break down complex concepts.

What is an explainer video?

What does an explainer video do?

In general, an explainer video should be around two minutes long and focus on a single, key message.

Here's 3 main things it should include:

  1. It should tell a story that engages the viewer and helps them understand the problem that your product or service solves.
  2. Additionally, it should focus on the viewer's needs and how your product or service can help them.
  3. Finally, an explainer video should include a call to action that encourages the viewer to take the next step.
A still from an explainer video with an AI avatar
A still from an explainer video template by Synthesia STUDIO


How do I make an explainer video? 💭

One of the most popular ways of making an explainer video is to use an explainer video maker, like the one by Synthesia.


Further reading

The Ultimate Guide To Making An Explainer Video

In this blog post, we'll do a deep-dive into explainer videos: we'll discuss what they are, how many types there are, what are they used for, and how to make your own explainer video.

10 Best Explainer Video Templates For Beginners

Looking for the best explainer video templates? Look no further! These easy-to-use templates are perfect for beginners.

8 Best Explainer Video Examples For Inspiration

Wondering what makes a great explainer video? Check out these eight examples for inspiration.

8 Powerful Types of Explainer Videos (+How to Choose the Right One)

8 types of explainer videos that get results for business and startups, explained. Templates + examples included.

A 3-Step Guide to Writing an Explainer Video Script

Read more about the STORY framework, which makes explainer video script writing straightforward, fast, and purposeful.

8 Clever Explainer Video Tips Based On Scientific Research

Explainer video tips to help you create compelling videos that will engage your target audience.

Related terms

Demo Video

A demo video is a short video that shows how a product or service works.

How-to Video

A how-to video (also referred to as a tutorial video or instructional video) teaches leads, users, or customers a concept or skill.

Video Script

A video script is a written version of a video that includes all of the dialogue, scene directions, and other information used for video production.