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Non-Synthetic Media

Non-synthetic media describes any medium that has not been generated by computer, a.k.a has been generated by human input only.

What is non-synthetic media?

Non-synthetic media describes any medium that has not been generated by computer, a.k.a has been generated by human input only.

The difference between non-synthetic and synthetic media

Synthetic media are media that are partially or fully generated by computers. Non-synthetic media can be any other media, i.e., media that is produced by human input.

Take a newspaper article, for instance. Written entirely by a human, it clearly falls under non-synthetic media.

Now think of a photo where an Instagram filter is used to add bunny ears to a real human face. This is partially generated by AI (the pic being modified by algorithms), and we can thus say it’s “synthetic.”

Further reading

The Future of (Synthetic) Media

We set out our vision for the future of media, and our part in making sure Synthetic Media progresses in an impactful and ethical way.

On Regulation of Synthetic Media

Synthetic media is shrouded in myths, making it difficult to properly address both the opportunities and threats. Here’s how we think about regulation as an ethics-first company.

Launching a new framework for Responsible Practices for Synthetic media with the Partnership on AI

We are proud to be a launch partner on Responsible Practices for Synthetic Media, the first wide framework for the ethical development, creation, sharing of synthetic media.

Related terms

Synthetic Media

Synthetic media is a catch-all term to describe video, image, text, or voice that has been fully or partially generated using artificial intelligence.

AI

AI refers to the ability of a computer or machine to learn and perform tasks that would typically require human intelligence.

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