You know how much people love video.. And perhaps you also know you should be creating more of it.
Well, now is a great time to get started.
Thanks to AI video generators, it's easier than ever to create videos from text without any need for camera equipment, actors, microphones, or even video editing skills.
Not only is this method affordable, it's also scalable, making it a fantastic way to enhance your content creation efforts. 📹
In a few years, 95% of content on the internet will be generated by AI anyway, so why not give it a go before it becomes mainstream?
In this blog post, you'll find a detailed overview of the most popular AI video generators on the market: Synthesia, Colossyan, Hour One, D-ID, Elai and Movio.
We’ll have a look into the realism of their AI avatars and voices, we’ll break down different pricing models, list some Pros and Cons, and give an objective conclusion based on these parameters.
Ready to jump right in?
1. Synthesia
Synthesia is the world’s leading AI video generator that allows you to create videos with AI presenters from text.
It includes more than 55 video templates you can start from, and you can choose between more than 85 AI avatars that can speak your text in more than 120 languages and accents. 🌍
The tool is mainly being used for training videos, how-to videos and product marketing videos.
Prefer video? Discover Synthesia in 5 minutes:
5 key stand-out features
- 120+ voices and accents
- 85+ diverse AI avatars
- 55+ video templates designed by professional designers
- The option to have a custom avatar created
- The option to add micro gestures to an avatar (winks, nods…)
Overview of Synthesia's AI avatars
As mentioned before, there are more than 85 stock avatars available in Synthesia and they’re constantly adding more. The selection is broad and diverse, covering different ages, ethnicities, races, and styles.
And yes, Synthesia’s AI avatars look very realistic. The team has just introduced micro gestures, which is currently in beta and allows users to add different gestures to the avatars. To make their communication more human via non-verbal cues, it’s possible to make them wink, nod, frown or raise an eyebrow. 🤨

Another point worth mentioning regarding AI avatars is the ability to create your own avatar based on video footage of yourself. However, this is an add-on feature and will cost you $1000/year.
Synthesia is constantly working to make avatars even better and is a pioneer in this field with its strong research department and academic background.
Here you can see more about how Synthesia’s AI avatars are made:
Overview of languages and voices
In Synthesia, users can choose from a wide range of voices and accents (more than 400 options), which are constantly being improved. 🗣
For non-users, it’s very convenient that they can listen to all the voices on the website without having to register as a user. It’s also possible to create a clone of your own voice and use it in your videos. This option is supported by Synthesia’s partner Descript.

UX and UI
Synthesia STUDIO works in a browser and is very intuitive to use.
In STUDIO, you can easily access templates, avatars, voices, stock footage, and it also allows you to upload your own brand assets. You can easily organize your projects using folders. 📁

What’s missing in Synthesia STUDIO is the collaboration aspect that would allow teams to work on projects together (like for example in Figma, Canva or Miro). According to the company's information on social media, this option is soon to be released.
Pricing breakdown
Synthesia offers users two paid plans:
➡️ Free demo: available on their website
➡️ Personal plan: $30/month for 10 minutes of video
➡️ Corporate plan: individual pricing for different users
To be honest, the personal plan is only sufficient for small users. It also has some limitations, such as 6 scenes per video. It’s an affordable way to get to know the technology and test it out, but for more demanding users it may not be enough.
Social proof
Synthesia is being used by 20.000 companies of all sizes, with many big logos among them, such as Reuters, Teleperformance, Amazon, and BBC.
They have an extensive library of case studies where you can see real examples of how and why companies large and small are using Synthesia to generate videos, with some concrete money and time savings.
The software currently has 394 reviews on G2 and has a rating of 4.8 out of 5, which makes it the category leader.
Synthesia has helped me to create YouTube channels offering video information about articles and guides I have in my projects. The operation is very simple and the creation is very fast. Creating different avatars in other languages has allowed me to make channels for my websites in English, Spanish and Portuguese. It's amazing, before Synthesia I never thought of having this. I recommend this application 100%. - Arturo V.
Pros 👍
There are many reasons why you should give Synthesia a try:
- It offers the most realistic and diverse AI avatars and voices.
- It offers more than 30 integrations with other platforms.
- It offers 55+ editable templates for different use cases.
- It has a collection of cloneable Synthesia videos made by other users.
And there are other reasons than the product itself:
- The company is the pioneer in the field of AI video.
- The company has an excellent knowledge base and regularly hosts webinars.
- The company has a professional moderation team and follows the highest security standards.
- They have a lively community of more than 2000 users on Facebook.
Cons 👎
- No collaboration options yet
- No resize option yet (1920×1080 pixels only)
- The pricing plans could be more flexible
Conclusion
If you're looking for state-of-the-art AI video generation software, Synthesia is the right solution for you. Besides the realism of the avatars, you can start creating your video right away, since the interface is very intuitive.
Their strong thought leadership, the highest security and ethical standards, and R&D culture show that the company is a true leader in the AI video space that you should definitely keep an eye on in the coming months.
2. Colossyan
Colossyan is an AI video generator that lets you create videos from text and add AI actors. The main use cases are learning and training videos, explainer videos, corporate communications, and marketing.
Here’s how it works:
6 key stand-out features
- 70+ languages
- 30+ AI actors
- Multiple actors in one scene
- The option to adjust emotions and age of each AI actor
- The option to resize your video to different aspect ratios
- The option to have a custom avatar created
Overview of Colossyan's AI avatars
Colossyan offers around 30 AI avatars to choose from, and you can also create your own, custom avatar for $1000/year.
One feature that stands out is the ability to set the age and the emotions of each avatar with a single click. However, this is only available to enterprise clients.

Overview of languages and voices
In Colossyan, you can choose between more than 70 voices and accents. 🗣
The tool also allows for automated video translation between 26 selected languages, but we haven't tested the accuracy of these translations.

UX and UI
Colossyan Creator is fairly easy to use and navigate. The only thing that feels slightly counterintuitive is the script box being placed on the left side of the video, but that shouldn’t be too much of an obstacle.

Pricing breakdown
Colossyan offers three paid plans to their users:
➡️ Free demo: 5 minutes of video (with watermark)
➡️ Basic plan: from $21/month for 10 minutes of video
➡️ Pro plan: from $100/month for 40 minutes of video
➡️ Enterprise plan: custom prices
Each of these plans, of course, has some limitations and only the enterprise plan has all the features available.
In summary, Colossyan’s plans may seem slightly complicated, but are very flexible and accessible to a wide range of users.
Social proof
We couldn’t find the information about the number of customers using Colossyan.
On G2, it has 28 reviews, which are mostly positive:
So far it's features and intuitive nature of the UX, I was able to quickly and easily create my first video as a paid client. Also, the speed of creation was acceptable. G2 review
Pros 👍
- Automated video translation
- Multiple aspect ratios for your videos
- Easy to use
- Different pricing plans to choose from
Cons 👎
- Lip syncing is a bit off, feels uncanny
- Lack of diverse avatars
- Lack of social proof with only 28 reviews on G2
Conclusion
Colossyan definitely is one of the best AI video generators on the market. They offer some really useful features (automated translations, multiple aspect ratios) and are constantly adding more.
Their avatars do not have the quality of Synthesia’s avatars. Still, their different pricing plans may make the tool more attractive to some. They also have a community of 300 members on Discord.
3. Hour One
Another AI video generator specializing in virtual humans in video is Hour One. Reals, their self-service video editing platform, makes it easy to create engaging videos from text in minutes.
Here’s how it works:
4 key stand-out features
- 30+ AI characters
- 27 video templates
- 19 languages
- Brand kit option that allows you to define your brand color palette
Overview of Hour One's AI avatars
The tool includes more than 30 AI presenters that can narrate your video. They are based on real people, but look and act a bit robotic when used as AI avatars.

Overview of languages and voices
With Hour One, you can create videos in 19 languages, and each of them has some voice and tone variants you can choose from.
One can only listen to the voices and accents in the editor, where they are named with personal names, which we don't find very informative and descriptive.

UX and UI
The interface of Reals is minimalistic, yet easy to navigate. The script box takes up most of the space, and we wish the visual part of the video was more prominent.
But as the platform doesn’t offer that much video editing capabilities, it makes sense it’s more focused on the script part.

Pricing breakdown
Hour One offers its users three paid plans:
➡️ Free demo: 3 minutes of video
➡️ Lite plan: from $30/month for 10 minutes of video
➡️ Business plan: from $229/month for up to 20 minutes of video
➡️ Enterprise plan: custom pricing for industrial-grade AI video production
What we like about the pricing is that you can pay extra for additional minutes of video generated: $5/minute on the Lite plan and $15/minute on the Business plan. The other AI video generators mentioned in this article do not allow you to simply buy extra minutes.
Social proof
Hour One is not on G2, so we couldn’t find any possible independent reviews. However, some big logos are using the tool for their video creation: Berlitz, DreamWorks, NBC Universal, to name a few.
Pros 👍
- It allows you to define your brand colors for better consistency
- Tiered and affordable pricing plans
- The option to buy extra minutes if needed
- The option to generate images from text within the editor
Cons 👎
- Not possible to change fonts
- The editor is a bit slow and glitchy from time to time
- AI avatars don’t seem lifelike, their realism is not there yet
Conclusion
Having put the tool under the microscope, we can say that Hour One is a robust and affordable AI video generator.
But regardless of the fact that some big logos use it, it doesn't make us feel like we could trust it 100%. Also, the realism of the AI avatars is far from the AI avatars available in Synthesia, for example.
4. D-ID
Another name that comes up when discussing best AI video generators you may consider to create videos with AI is D-ID.
While all the already mentioned platforms (Synthesia, Colossyan, Hour One) focus on text-to-video generation using AI avatars, D-ID also allows you to create videos from still images of faces.
Recently, Creative Reality™ Studio was introduced, a platform that combines several generative AI applications:
- text generation with GPT-3
- text-to-image generation with Stable Diffusion
- their own face animation AI technology
See more about it in this short video:
3 key stand-out features
- Live portrait feature that allows you to get a talking head video from still images
- AI text-to-image generation within the tool
- AI script generation within the tool
Overview of the AI avatars
When it comes to AI avatars, you have 3 options:
1️⃣ Lifelike AI avatars: There are 29 presenters available in the video editor, 4 of which are marked as “high quality.” These look like real people when static, but their animated appearance in video clips still feels pretty much uncanny.
2️⃣ AI avatar from a still image: You can upload a frontal-facing still image, and the tool will turn it into an AI avatar speaking out the words you want them to speak.
3️⃣ Cartoonish AI avatars: These avatars are fully generated by AI, and you can also generate new avatars based on your text prompts.
We believe that realism is not the primary goal when it comes to cartoony avatars, but it can be said that it is also lacking when using D-ID’s lifelike characters.

Overview of languages and voices
There are 119 languages and accents you can choose from. We especially like that after selecting the voice, you can further define its style (shouting, whispering, sad, excited…) to make it even more expressive.
It’s also possible to upload your own audio file.

UX and UI
The interface of D-ID is easy to navigate, but we did miss some more video editing capabilities.

Pricing breakdown
D-ID offers three paid plans to their users:
➡️ Free demo: 5 minutes of video
➡️ Lite plan: from $5.99/month for 10 minutes of video
➡️ Business plan: from $49.99/month for up to 15 minutes of video
➡️ Enterprise plan: custom prices and plans
The plans come with different limitations, especially when it comes to presenters available and watermarks.
Social proof
There’s been some buzz around D-ID in the media lately. However, we miss some more social proof and user reviews when browsing the internet (only 1 review on G2).
Pros 👍
- All-in-one generative AI tool
- The ability to generate videos from still images
- Many creative use cases using cartoonish AI avatars
Cons 👎
- Lack of avatar realism
- Lack of video editing capabilities
- No resize option
Conclusion
The biggest breakthrough of D-ID is its recently launched multimodal AI video creation platform that combines text, image, and video generation using AI.
While this opens up many possibilities for creative expression, D- ID 's AI avatars lack human realism. Our prediction is they’re going to focus more on the creative aspect of combining different media formats rather than traversing the uncanny valley of their lifelike avatars.
5. Elai
Elai.io is another text-to-video platform that allows you to make videos with AI presenters from your browser. It was founded in 2021 and is a relatively new player in this space.
So let’s take a closer look at how it works and how it differs from the other AI video generators mentioned in this article.Here’s a quick video product tour:
4 key stand-out features
- 65+ languages
- 25+ avatars available
- Different aspect ratios for videos
- Different types of avatars
Overview of Elai's AI avatars
There are 25+ realistic AI avatars to choose from when making videos with Elai.
However, what really stands out is the option to have your own avatar created – which you can do in 4 different ways:
1️⃣ Selfie avatar (based on footage you can film with a smartphone or webcam)
2️⃣ Studio avatar (based on high-quality studio footage)
3️⃣ Photo avatar (based on a photo)
4️⃣ Animated mascot (based on an illustration of a mascot)
Note that these are all add-on options, and the less effort it requires, the more uncanny it will look in your video.

Overview of languages and voices
The tool allows you to create videos in more than 65 languages. There is a descriptive list of languages available on their website, but unfortunately it’s not possible to listen to them before using them in a video.

UX and UI
The in-browser video generation platform is easy to navigate.
We especially like some filtering options that make creating videos even easier.

Pricing breakdown
Elai.io offers three paid plans to their users:
➡️ Free demo: 1 minute of video
➡️ Basic plan: from $29/month for 15 minutes of video
➡️ Advanced plan: from $99/month for 15 minutes of video
➡️ Corporate plan: custom prices
The pricing plans allow for a lot of flexibility, so users can easily choose the one that works best for them.
Social proof
Since the company is new to the market, it’s understandable it doesn’t have much social proof yet. They have 1 case study on their website, a few hundred followers on LinkedIn, and only 2 reviews on G2.
There can be some issues when rendering videos though, but this is nothing compared to the huge benefits of the service. I believe that all the minor problems will be solved in the near future, and this platform will become even more perfect! G2 review
Pros 👍
- Multiple aspect ratios available
- Pre-designed templates in different aspect ratios
- Unlimited number of slides
Cons 👎
- Lip syncing feels uncanny
- Lack of social proof
- The editor is slow
Conclusion
Elai delivers what it promises. It’s an easy way to create AI videos, and a very accessible one too.
The convenience of creating a custom AI avatar based on an image or smartphone-quality footage can be very appealing, but it’s not the best solution if you’re looking for high-quality lip syncing and realistic avatar performance.
6. Movio
Movio was founded in 2020 and is another hot AI video generator. It’s great for anyone who wants to create engaging and professional videos for marketing, sales, training, and learning.
It works in 20 languages, includes more than 80 AI presenters and some other interesting features:
5 key stand-out features
- 80+ AI avatars
- 36 templates
- 20 languages
- Face-swap option within the platform
- Landscape and portrait format for your videos
Overview of the AI avatars
In Movio you can choose between 80+ stock avatars. Some of them are modelled after real people, and others are entirely computer generated.
Most of their AI avatars come in different outfits (up to 5 different outfits per avatar), which can be useful when using a specific avatar as one of your brand representatives/assets.
You can also make your own custom avatar in 4 different ways:
1️⃣ TalkingPhoto option: upload a photo and bring it to life
2️⃣ Avatar Lite option: get a custom avatar with no professional setup required
3️⃣ Avatar Pro option: get a high-quality avatar based on a 2-minute shot
4️⃣ CG avatar: get a human-like 3D avatar to act as a mascot
Another unique option that Movio offers is the face swap feature in their editor.
You simply upload your photo and swap your face onto an existing AI avatar. 🎭

Overview of languages and voices
There are 20 languages supported and more than 200 voices available. You can give them a listen on the website.
We like that when in the editor, you can further tweak the voices using a special feature.

UX and UI
The video editor is easy to navigate and the video creation process is simple. There are some filtering options that even speed up the process.
Unlike other AI video generators we mention in this article, Movio’s video editor works with a timeline. So instead of slides and scenes, here you have a timeline with different elements that appear in your video.

Pricing breakdown
Movio offers three paid plans to their users:
➡️ Free demo: 1 minute of video
➡️ Essential plan: from $30/month for 10 minutes of video
➡️ Pro plan: from $225/month for 90 minutes of video
➡️ Enterprise plan: custom prices
With this flexible pricing, users can easily choose the option that works best for them.
Social proof
When looking for social proof, we couldn’t find much of it. What we miss are some logos using the tech, and also some real user stories.
However, we were surprised at how lively their communities are. Their Facebook community has 9000 members, and there are 1141 active members on their Discord server.
On G2, they currently have 43 mostly positive reviews. Here’s one of them:
It's exactly what I was looking for! Very easy to use, and simple and it has a whole of exciting options: the type of persons, the match with the voices, and the dashboard it's too simple to use.
Pros 👍
- Referral scheme
- Big and active community on Facebook and Discord
- The option to change the speed of a selected voice
Cons 👎
- Realism is not there yet
- No actual case studies proving business value of the tool
- Video templates only contain 1 slide
Conclusion
At the moment, Movio may not yet be the most advanced tool in its class, especially regarding avatar realism.
But as with the other tools presented in this article, we believe it has great potential for further development in the future.
And the winner is...
So that would be our honest overview of the most popular AI video generators at the moment.
As you can see, there are quite some nuances to them.
While some focus on the realism of AI avatars, others tend towards less lifelike presenters. Some employ professional content moderators, while others are less strict when it comes to moderation. Some focus on narrow use cases, while others focus on a wide range of more creative uses of AI video.
The choice, of course, is yours. There are many factors to consider and it all depends on your needs.
However, if we had to name the best one, it would definitely be Synthesia.
It has the best quality of AI avatars, video editing capabilities, and a clear standpoint on where they position themselves as a company within the ever-evolving AI space.
Let’s say we’ve done our job with testing the best AI video generators – and now it’s your turn. 😉