12 Brilliant examples of brand videos

Written by
Kevin Alster
Published on
June 13, 2024
Table of contents

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As a process, creating videos can be intimidating, but creating brand videos feels even more so.

You’ve got to make it creative, engaging, and unforgettable. That’s a pretty tall order.

It all starts with one great idea, and if you’re on the hunt for some top-notch brand video inspiration, you’ve come to the right place.

In this blog post, we’ve compiled a list of 12 brand videos that simply hit the mark. Let’s show you what we love about them and how you could create brand videos similar to these examples with less effort than you’d expect.

What are brand videos, and why do you need them?

Brand videos are dynamic storytelling that illustrates a company's values, ethos, and personality through visual narratives.

Some brand videos showcase the best that a company has to offer and are what we call plain ads in marketing campaigns. From explainer videos to product demos and brand origin stories, they’re geared toward consumers, shouting a brand’s messaging from the rooftops.

Others are part of internal communications or training campaigns. Think about company core values for onboarding new employees, CEO messages on corporate responsibility or sustainable practices, and even more technical training that follows a company’s branding and content guidelines. These videos are meant for the internal teams and all the stakeholders involved with the company, and they more or less subtly reflect what the company stands for.

How do you make a good branding video? 

Making a good brand video is all about creating a connection. Most brand videos create connection and inspire brand awareness using techniques like: 

  • Storytelling 
  • Real-world examples 
  • Emotional appeal
  • High-quality visuals
  • Crisp sound design
  • Humor

Research proves that well-crafted brand videos can resonate deeply with the audience, creating a lasting impression, increasing brand loyalty, and driving sales. When people connect with a brand story, 55% are more likely to buy the product in the future, 44% will share the story, and an immediate 15% will make a purchase. 

This connection leads to the second major benefit — trust. In today's market, trust is currency, and a brand that wins it doesn’t just gain loyal customers but also sees a direct impact on sales.

1. AutoEvolve’s brand origin story

Journey of Innovation: The AutoEvolve Legacy

This 2-minute video titled "Journey Of Automobile Innovation" looks under the hood of AutoEvolve’s brand origin and takes us on a journey through time. A classic example of a brand origin story video, it can also serve as a company culture brand video since it presents the values that have driven the company over the years.

The video stands out visually, and the music enhances the nostalgic and immersive experience. Perfect for the technology or design sectors, where showcasing evolution and innovation is key, this high-quality brand video example can inspire anyone looking to illustrate their company’s history.

What we like about this successful brand video:

  • Strong sense of history and progression through the timeline and old-film-style frames.
  • Engaging music and visuals uniquely reflect and align with each era's culture.
  • Effective communication of the company’s legacy tied into future ambitions.

2. Stanley’s viral marketing brand video

With 6.9 million likes, 355,000+ bookmarks, and 60K+ comments, many of which said, “I’m gonna buy my first Stanley” or “That’s how you do marketing,” this is a top-notch viral marketing brand video example. What happened, and what's this video's story?

Stanley manufactures food and beverage containers, and one of their clients, Danielle, showed great customer loyalty when she posted a TikTok with her car after it tragically caught fire. She tagged the company and showed how her Stanley cup escaped without a scratch while still holding ice cubes inside. 

That’s like the best testimonial Stanley could have gotten. It went viral, and the company’s president rode the wave by publishing the above reply in less than 24 hours.

This video's power lies in its simplicity and, of course, the BIG surprise element. Sure, a company doesn’t promise to gift a customer a new car every day, but the takeaway is that sometimes the key message trumps execution. And your brand’s story could be just one genuine moment away from going viral.

What we like about this effective brand video:

  • Great PR turns misfortune into an opportunity to showcase the brand's commitment to its customers.
  • Direct approach, with the president addressing the customer, adds a personal touch that resonates with the target audience.
  • Simple setting and lack of any special effects highlight the brand's authenticity and focus on product quality.

3. Volvo Trucks’ Epic Split explainer video

Volvo Trucks - The Epic Split feat. Van Damme (Live Test)

Volvo Trucks' video is a masterclass in creative branding and product demonstration.

First, the campaign features the iconic Jean-Claude Van Damme performing his famous split between two reversing Volvo trucks, which is quite the product demo. Then, demonstrating how the steering technology works makes a powerful ad. But above all, the video content positions Volvo Trucks as innovative, reliable, and leading in their field. So, we might as well call it an explainer video.

Epic Split makes the brand memorable by appealing to truck drivers, industry professionals, and even a broader audience that watches Van Damme’s movies. But here’s the kicker. This video is part of a complex video project with a series of six live tests. These short videos got Volvo over 100 million YouTube views, nearly 8 million shares, and 20K media reports globally. From this perspective, the campaign is a strategic and powerful marketing tool.

What we like about this brand video:

  • Stunning visual elements demonstrate the product's stability.
  • Product features are creatively showcased and support the company's core values and brand image.
  • Serene backdrop and high-quality production give the video a cinematic feel.

4. EcoWear’s brand awareness video

EcoWear Sustainable Fashion Promo (AI Video Template)

While primarily a brand awareness video, the “Sustainable Fashion Journey” by EcoWear also subtly functions as an explainer video that sheds light on the company’s eco-friendly production process.

It’s a short, one-minute video that looks simple, but nothing is left to chance. Even the presenter is fashionably dressed in presumably cotton clothes while walking the viewer through EcoWear's sustainable practices, demonstrating the brand's core values.

If your business aims to highlight sustainable practices or ethical production processes, use this video content as inspiration and create your own brand awareness videos. You’ll make your communication more effective, your visual storytelling more appealing, and your marketing strategy more effective.

What we like about this brand video:

  • Simple graphics and color scheme create a visually appealing and focused narrative.
  • Soft background music enhances the video's serene and eco-conscious message.
  • Content educates viewers on sustainable practices and makes complex processes understandable and engaging.

5. Slack’s customer testimonials video

"So Yeah, We Tried Slack …"

"So Yeah, We Tried Slack" is a creative and engaging customer testimonial that doubles as a brand awareness piece. Adam, the founder of Sandwich Video Inc., and his team narrate their initial skepticism and eventual love for Slack. 

The interviews happen in the company’s open space office and with a conversational style that humanizes the brand. So, it looks less like a polished sales pitch and more like a genuine account of how Slack fits into and improves everyday work life.

The back-and-forth narrative between the Sandwich team and Stewart, Slack’s founder, cleverly showcases Slack’s impact on team communication. The compelling storytelling and narrative style mirror the collaborative and integrative nature of Slack itself, subtly emphasizing its functionality.

What we like about this compelling story:

  • Real office environment adds credibility to the testimonials.
  • Casual storytelling narrative helps the brand look and feel more approachable.
  • Diverse perspectives from various team members make the video relatable and engaging for a wide audience.

6. Magic Meal’s food delivery marketing video

Magic Meal: Healthy Meals Delivered to Your Home

Much like magic, this Food Delivery Promo video by Magic Meal embodies the essence of effective branding in food delivery. Take it as a marketing video that intertwines with elements of an explainer video and subtly educates the viewer while promoting the brand's services.

This video doesn’t just show; it symbolizes through every visual element, from the tantalizing close-up of sautéed veggies to the simple graphics representing food items. 

Would you like to create a similar, impactful brand video? Draw inspiration from how Magic Meal's brand video conveys its most important values using symbolic imagery and crafts a message that resonates with the target audience.

What we like about this brand video:

  • Eye-catching visuals reflect the brand's commitment to quality, variety, and convenience.
  • Bright colors improve brand recall, stimulate an emotional response, and enhance appetite.
  • Website snippets and clever graphics effectively communicate the brand's values and service benefits.

7. Old Spice’s brand identity/personality video

Old Spice | The Man Your Man Could Smell Like

Once upon a time, Old Spice was a traditional men’s grooming brand. Then, it decided to turn into a contemporary, edgy brand targeting a younger, more diverse audience, and “The Man Your Man Could Smell Like” was born. The production team didn't just aim to increase brand awareness with this new video but to put the brand in a completely new light.

A daring marketing campaign and a perfect example of a brand identity video or brand personality video, this iconic ad redefined Old Spice’s image. And if this style of humor isn't quite what you envision for your brand, you can still use it as a creative high-water mark. The point is to take steps to infuse your brand content with a sense of fun and engagement that will grab people's attention.

What we like about this brand video:

  • Unexpected and memorable humor appeals to a modern audience.
  • Surreal seamless transitions contribute to the ad's unique charm and memorability.
  • Plot and construction sketch a bold and humorous brand personality, effectively repositioning Old Spice in the market.

8. Airbnb’s target audience video

Welcome | Airbnb

This tailored video by Airbnb, suggestively titled "Welcome," beautifully reflects the brand's identity to appeal directly to its ideal customer demographic.

The visual journey tells the brand story and its mission of making the world more accessible and connected. The video briefly explains how to use Airbnb to find a place to stay and how convenient it is. Doing so appeals to the wanderlust in viewers and instills a sense of trust and community, key aspects of Airbnb's brand identity.

Creating a brand video like this one that captures attention and deeply resonates with your audience starts by understanding your target audience and what makes them tick.

What we like about this brand video:

  • Music enhances the overall positive and inviting tone of the video.
  • Visuals convey the brand's core message of feeling at home anywhere in the world.
  • Miniature world visuals capture people's attention and provide a creative and captivating representation of the travel experience.

9. Nike’s Margot VS. Lily entertainment branded videos

Margot Vs Lily Episode 1: Resolutions

In Nike’s "Margot VS. Lily" series, we discover an innovative approach to branded video content and inspiration on how to build brand awareness through entertainment. The engaging story revolves around two sisters — Margot, who struggles professionally and faces challenges in her everyday life that many can relate to, and Lily, a fitness enthusiast who represents the active and health-conscious demographic that Nike often addresses. 

The contrasting storyline and the appeal to different audiences create an emotional connection and keep viewers glued to the screen, where all the visuals subtly promote Nike’s products and values. But you don’t have to go to this depth for your video content production. Even a series of training videos at your company, where you use two presenters with different personalities or who showcase different values, would engage viewers and be a welcomed change from the norm.

What we like about this compelling story:

  • Engaging narrative relies on a contrasting storyline to keep viewers curious and invested.
  • Products woven into the narrative enhance brand presence without overt advertising.
  • Portrayed real-life challenges and aspirations make the characters more relatable.

10. ACME’s DE&I core values video

Diversity, Equity and Inclusion | AI Video Template

Back to corporate, this example video that tackles core values can easily be considered a company culture brand video. Sure, the curly red-headed woman with piercings and a black leather jacket is not the classic image of video presenters, especially in corporate settings. But she is on a mission to illustrate her company’s DE&I core values, and she clearly embodies the embrace of diversity. Context changes everything, right?

Speaking of clarity, choosing a presenter that stands out means there’s no need for other heavy visuals. That’s why the rest of the visuals consist of simple motion graphics and background colors changing from blue to orange, yellow, and green. They all keep the viewer engaged and show ACME's dynamic and evolving DE&I initiatives.

What we like about this brand video:

  • Nonconformist presenter visually communicates the brand’s commitment to diversity and inclusion.
  • Images of various races, nationalities, and styles effectively showcase the company's diverse workforce.
  • Vibrant colors and clear graphics capture the viewer's attention and reflect the brand's dynamic approach to creating an inclusive workplace.

11. Red Bull’s event marketing video

Mission to the edge of Space - Red Bull Stratos 2012

As a one-of-a-kind event marketing video, the "Mission to the Edge of Space" campaign features Red Bull's 2012 Stratos project. Filled with thrill and drama, it makes a remarkable example of event marketing and brand storytelling.

The video shows the ambitious journey of athlete Felix Baumgartner, who aimed to ascend 120,000 feet above Earth to the edge of space and perform a stratospheric free fall jump. By association, Red Bull positions itself as a brand that sponsors extreme sports and a pioneer supporting the push of human limits and scientific boundaries.

Next time you have an event at your company, even if it doesn’t involve free fall jumps, think about the different ways you can leverage it into one or several videos that will put your brand under the spotlight.

What we like about this brand video:

  • Epic storytelling of human endeavor and courage.
  • Professional production and engaging visuals enhance the intensity and grandeur of the mission.
  • Brand association with innovation, as Red Bull aligns itself with groundbreaking exploration and scientific advancement.

12. Brighton Technologies’ company culture brand video

(Template/Example) Company Culture and Values

Meticulously crafted, Brighton Technologies’ company culture and values video is a testament to the power of visual communication in reinforcing corporate values. Even though it looks simple at first glance, there’s more to it than meets the eye, and it serves as both a company culture brand video and an educational tool.

The color scheme, predominantly blue, reinforces a sense of tranquility and trustworthiness. And the text transitions and highlights emphasize the script. This video example shows how even the smallest details can make a big difference when branding your content. Next time you plan a video, remember you can brand it with lots of subtle visual details, with color being one of the most important.

What we like about this brand video:

  • Presenter embodies the company’s values of inclusivity and excellence.
  • Effective use of color and light creates an inviting and trustworthy atmosphere.
  • Text and visual synergy illustrates the company's commitment to its core values.

How to create compelling brand videos in minutes

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From changing your video presenter’s clothing colors to the language they speak and the brand assets that show up on the screen, you have many options to make a video fast, ensure it truly reflects your brand, and localize it for different markets. With Synthesia, you can make your brand stand out effortlessly.

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