Introducing Veo 3-powered Generative Assets in Synthesia

Today, we're excited to announce Generative Assets, a new feature allowing enterprise users to effortlessly create AI-generated videos with Veo 3 directly within Synthesia.

At Synthesia, we're dedicated to building the best platform for businesses to make videos at scale, whether that’s by offering our own state-of-the-art models for AI avatars and voice or by integrating foundation models from providers such as Google or OpenAI to unlock more creativity. 

We also believe that video creation should be more contextual to the user and their story, and Generative Assets unlock this vision by enabling the creation of unique, tailored assets on demand, whether those assets come in the form of videos, images or audio clips. For years, our platform has offered users access to an extensive library of stock media that includes ready-made visuals designed to enhance and enrich their videos. While these stock options remain a cornerstone of the platform, we know that businesses increasingly need customized, context-specific visuals to tell their stories with precision and creativity.

Bring your videos to life with generative AI

Generative Assets open a new dimension of creativity and precision in video creation. With just a simple prompt, enterprise users can generate stunningly realistic images and videos that perfectly match their storytelling needs.

These AI-generated assets seamlessly integrate into your Synthesia videos. Imagine an AI avatar delivering a safety training session for factory workers who interact daily with complex, moving machinery. As the avatar describes important safety measures, you can use Generative Assets to dynamically create and embed an illustrative video of that exact machinery in motion. The result is clearer, more engaging training content that effectively communicates critical safety information.

Powered by Veo 3, Google's advanced video model

Generative Assets harness the power of frontier generative models for images and videos, including Veo 3, Google's latest and most advanced video model. This state-of-the-art technology ensures high-quality, realistic video generation, enabling your team to produce professional, impactful content faster and more efficiently.

Generative Assets are easy to use and easy to access with Credits

We are rolling out Generative Assets to select customers starting today, with the goal of giving all enterprise customers access in August. 

To use Generative Assets, simply purchase Credits through your Synthesia account and spend them on generative media assets as needed. Credits are our new common currency across Synthesia for consumption-based products, such as Generative Assets, AI Dubbing or Bulk Personalization, and are designed to make purchasing simple. Pricing details and options are available directly on our website, ensuring flexibility and scalability for your organization's video production needs.

We're thrilled to see how you'll leverage Generative Assets to take your video storytelling to the next level.

Ready to explore? Log in to your Synthesia account or visit our Knowledge Base page to learn more.