Manager roleplay training that builds confident leaders
Managers practice their hardest conversations with Interactive Avatars, get coached in real time, and track progress with scored feedback.
You're cold-calling Marcus Lee, Head of Sales at a mid-sized company. He's naturally curious and will engage if something sounds relevant, but he won't commit to a meeting without a clear, concrete reason it's worth his time. Your goal: earn his attention, get past any brush-off, and book a follow-up meeting.
Trusted by over 50,000 companies
Practice hard conversations, then get coached and scored
Managers learn the theory in training. Roleplay Sessions is where they practice it, get coached, and get ready to lead.
Talk to a direct report who pushes back
Managers hold a real conversation with a lifelike Avatar that reacts in the moment, so a tough conversation actually feels tough. Every scenario is built around your teams, not a generic simulation.
An AI coach after every conversation
Every practice run ends with real coaching. The AI coach asks how the manager thinks it went, then talks through what landed, what didn't, and what to try next.
Measure and track progress across your teams
See how your management layer is improving, where the gaps still are, and which skills line up with retention and engagement, right down to the individual attempt and transcript.
Enterprise-grade security and compliance, built in
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Everything your security team needs, already in place: SOC 2 Type II, ISO 27001, 27701, and 42001, GDPR compliant, SSO and SCIM.
From passive manager training to practice that makes leaders ready
Before Roleplay Sessions
Managers practiced for the first time on real direct reports
Coaching was inconsistent, if it happened at all
Weak spots surfaced after people left
Training completion rarely made managers ready
After Roleplay Sessions
Managers practice hard conversations before they're real
Every manager gets consistent, on-demand coaching
Skill gaps surface early in analytics
Training turns into real, measurable skill
“We were blown away by how real and context-aware the roleplays felt – our employees actually wanted to come back and practice.”
Heidi
Sr. Director of Field Enablement at Fortune 10 company
How manager roleplay training works
1. Create
Build a manager scenario in minutes, right inside the training video your managers already watch.
2. Practice
A manager steps into a real, back-and-forth conversation with an Avatar that pushes back like a real direct report. Retry as many times as you want, before it counts
3. Coach
Before any score, an AI coach asks the manager to reflect on how it went, then walks them through it, just like a real coach.
4. Measure
See which managers are improving, where the gaps are, and which skills move retention and engagement, right down to the individual attempt and transcript.
Practice getting past every brush-off
Cold calls are won or lost in the first ten seconds, on the objections reps hear every day. Cold call coaching lets them practice getting past each one until it is second nature.
"I'm not interested"
Practice earning ten more seconds and turning a reflex no into a real conversation.
"Just send me an email"
Practice keeping the prospect on the line and giving them a reason to talk now.
"We already use someone"
Practice opening a gap and creating doubt without criticizing the incumbent.
"I don't have time right now"
Practice respecting the pushback while still landing the ask for a meeting.
Cold call coaching FAQs
What is cold call coaching?
Cold call coaching is practice and feedback that helps reps get better at cold calling. At Synthesia, it is delivered through Roleplay Sessions: a rep runs a live cold call with a realistic AI prospect, then an AI coach scores the call and shows them what to improve. It turns cold call training from something reps watch into something they actually practice.
How does cold call coaching work?
A rep picks a scenario and starts a live cold call with an AI prospect, out loud, just like a real dial. The prospect responds in real time, so the rep practices the opener, the brush-off, and the ask. When the call ends, an AI coach scores it and explains what to do better. Reps can retry as often as they like, and managers can track progress in analytics.
What makes cold call coaching effective?
It works because it combines the three things that actually build skill:
- Realistic practice
- Immediate feedback
- Repetition
Reps run real cold calls against a realistic Avatar instead of just watching training, an AI coach shows them exactly what to improve the moment the call ends, and they can retry as often as they need until it sticks. Because it is safe to fail and available on demand, reps keep practicing, and managers can see the improvement in the analytics.
How realistic is the AI prospect?
The prospect is a realistic Interactive Avatar that reacts to what the rep actually says, not a fixed script, so no two calls go the same way. It brushes reps off, raises real objections, and tries to end the call early, and you can set its personality, mood, and how hard it is to win over.
Do reps need a script or any setup to start?
Not at all. Reps do not read from a script, and there is nothing to download. They open the roleplay in a browser, allow their microphone, and begin the call. Because they log in with their Synthesia account and single sign-on, each attempt and score is tied to the right rep automatically.
How are reps scored on a cold call Roleplay Session?
Each cold call is graded on a rubric you set. It looks at the moments that make or break the call: the opener, whether the rep earns attention, how they handle the brush-off, the reason to care they give the prospect, and how they ask for the meeting. The AI coach then talks through the score and what to sharpen.
Can I customize cold call scenarios for my business?
Yes. You can build cold call scenarios around your market, your buyers, and your offer. You set the industry, the prospect persona, their personality, and the language, so the practice matches the calls your reps really make.
How does cold call coaching fit with our existing sales training?
It slots into what you already do. Because cold call coaching lives inside Roleplay Sessions on the Synthesia platform, your training videos and your practice sit side by side. You can also push content to your learning management system with SCORM, so it works with the enablement setup your team already has.
What languages are cold call roleplays available in?
Roleplays run in English, German, Spanish, and French, and more are coming. Across the wider Synthesia platform you get 160+ languages, so the cold call training that sits around your roleplays can be built in whichever language a team needs.
Is it secure and compliant for enterprise use?
Yes. Roleplay Sessions ships enterprise-ready and covers the certifications security teams look for, including SOC 2 Type II, ISO 27001, 27701, and 42001, along with GDPR compliance, SSO, and SCIM. It is the same platform that over 50,000 companies rely on, many of them in tightly regulated industries.
