Qualify every lead with a real conversation
Talk to leads with an Interactive Avatar that asks, listens, and follows up. A real conversation the moment they raise their hand.
You're cold-calling Marcus Lee, Head of Sales at a mid-sized company. He's naturally curious and will engage if something sounds relevant, but he won't commit to a meeting without a clear, concrete reason it's worth his time. Your goal: earn his attention, get past any brush-off, and book a follow-up meeting.
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Trusted by over 50,000 companies
Turn your lead form into a conversation
Reps qualify best in a conversation, but they can't have one with everyone. Survey Sessions can.
Qualify leads with Interactive Avatars
An Avatar has a qualifying conversation with every lead, the moment they reach out.
Ask the follow-up a form can't

The Avatar follows up on each answer until you understand what a lead really needs. You set how deep it probes on each question.
Understand what your pipeline wants

Every conversation rolls up into a report of the common themes and intent across your leads, so you can see what's driving demand and where reps should focus.
Hand reps the full context before they call

Drill into an individual lead's conversation to read their answers as a transcript, with audio playback to hear what they need in their own words before a rep picks up the phone.
Deploy with enterprise-grade security and compliance

Everything your security team needs, already in place: SOC 2 Type II, ISO 27001, 27701, and 42001, GDPR compliant, SSO and SCIM.
From a static form to context reps can use
Before Survey Sessions
A form captured five fields
Only the best leads got a call
Hot leads cooled before a reply
Reps called without the context
After Survey Sessions
A conversation captures the full picture
Every lead gets a real conversation
Leads talk at the moment they land
Reps call knowing the full context

Built on the AI video platform trusted by 90% of the Fortune 100
See Survey Sessions in action

Built for inbound, webinar, and event leads
Leads come in through every channel, often all at once. Survey Sessions has the conversation with each one.
Contact-sales intake
Replace the static contact form with a conversation, and give reps the context behind every lead.
Webinar and content leads
Qualify a surge of webinar or content leads before follow-up, so reps spend their time on the ones ready to talk.
Event and conference leads
Turn a badge scan into a conversation, and follow up while it's still fresh.
Demo and trial requests
Ask demo and trial requesters what they want to achieve, so the first call starts with context.
FAQs
What is a Survey Session for lead qualification?
Survey Sessions is a conversational survey. An Interactive Avatar asks your questions, listens, and follows up on what each lead actually says. For lead qualification, that gives every inbound lead a qualifying conversation the moment they raise their hand, with each response captured for your team to act on.
How is this different from a web form?
A form captures a few fixed fields and can't react to what a lead says. Survey Sessions facilitates a conversation instead: it asks the questions a rep would ask, follows up on the interesting answers, and captures far more context than a name and an email, at the same scale as a form.
How is this different from a chatbot?
A chatbot follows a decision tree and feels like one. Survey Sessions is a spoken conversation with a lifelike Avatar that adapts to each answer, so it feels like talking to someone who is actually listening. It also runs your defined qualifying questions and hands back structured responses, rather than an open-ended chat log.
What do leads experience?
They join a short conversation with an Avatar that asks your questions and reacts to their answers. The current question shows on screen with a progress indicator, so they always know where they are. There is nothing to install and nothing to set up. They just talk, and because it feels like a real conversation, they tell you more.
Does it route or score leads for me?
Not automatically. Survey Sessions captures the qualifying conversation and makes every answer available in-app and as a CSV export. Your team has a much richer signal than a form gives them. You keep using your own routing and scoring rules to decide what happens next.
How do I create a qualifying conversation?
Describe what you want to qualify for (say, budget, timeline, and use case) and the Assistant builds the conversation for you. Or build it yourself: set the goal, add the questions a rep would ask, and choose how deep the Avatar follows up on each one.
How do I see the results?
Every response lands in a single table you can export to CSV, one row per lead with their answer to each question. An AI report summarizes the themes and sentiment across everyone who took part, and you can open any individual conversation to read the transcript or hear it in the lead's own words.
When is this not the right fit?
If a lightweight form already converts well for a fast, low-touch signup, keep it. Survey Sessions earns its place where a real qualifying conversation changes what happens next, like inbound demo requests, webinar and event leads, or any moment where reps waste time chasing basics a form never captured.
Is it secure and compliant for enterprise use?
Yes. Survey Sessions runs on the Synthesia platform, which is enterprise-ready with SOC 2 Type II, ISO 27001, 27701, and 42001 certification, GDPR compliance with EU data residency, and SSO and SCIM for access control. It is the same platform trusted by 90% of the Fortune 100.




