Cold call coaching that gets reps ready
Practice real cold calls with Interactive Avatars, get coached in real time, and track progress with scored feedback.
You're cold-calling Marcus Lee, Head of Sales at a mid-sized company. He's naturally curious and will engage if something sounds relevant, but he won't commit to a meeting without a clear, concrete reason it's worth his time. Your goal: earn his attention, get past any brush-off, and book a follow-up meeting.
Trusted by over 50,000 companies
Turn cold calls into booked meetings
Reps learn the theory in training. Cold call coaching is where they practice it, get feedback, and get ready to dial.
Practice cold calls with Interactive Avatars
Reps cold call a lifelike Avatar that brushes them off, objects, and tries to end the call, just like a real prospect. Built around your market, not a generic simulation.
Cold call coaching after every call
An AI coach breaks down each call the moment it ends, from how you opened to how you handled the brush-off, and tells you exactly what to work on next.
Measure and track progress across your sales team
See how cold calling skills are improving across the team, and where the gaps are, right down to the individual attempt and transcript.
Enterprise-grade security, built in
Roll out cold call coaching across the org with confidence. SOC 2 Type II, ISO 27001, 27701, and 42001, GDPR compliance, SSO, and SCIM all come built in.
From cold call reluctance to cold call confidence
Before Roleplay Sessions
Practice was limited by manager availability
Coaching varied by manager
Call reluctance went unaddressed
Training rarely made people ready
After Roleplay Sessions
Reps practice before every real dial
Every rep coached consistently
Weak spots surface early in analytics
Training turns into real, booked meetings
“Roleplay Sessions is helping us explore new ways of delivering practical, engaging learning experiences that enable our colleagues to practise, receive feedback and continue building their capabilities”
Tom Way
CEO, UK and Ireland at Hays
How cold call coaching works
1. Create
Build a cold call scenario in minutes, right inside the training video your reps already watch.
2. Practice
Reps run a live cold call with an Avatar that plays the prospect and pushes back with real brush-offs. Retry as often as needed, with no prospect on the line.
3. Coach
The moment the call ends, an AI coach asks how reps think it went, then walks them through it, from the opener to the ask, just like a real coach.
4. Measure
See who's improving, where calls drop off, and which skills turn dials into meetings, right down to the individual attempt and transcript.
Practice getting past every brush-off
Cold calls are won or lost in the first ten seconds, on the objections reps hear every day. Cold call coaching lets them practice getting past each one until it is second nature.
"I'm not interested"
Practice earning ten more seconds and turning a reflex no into a real conversation.
"Just send me an email"
Practice keeping the prospect on the line and giving them a reason to talk now.
"We already use someone"
Practice opening a gap and creating doubt without criticizing the incumbent.
"I don't have time right now"
Practice respecting the pushback while still landing the ask for a meeting.
Cold call coaching FAQs
What is cold call coaching?
Cold call coaching is practice and feedback that helps reps get better at cold calling. At Synthesia, it is delivered through Roleplay Sessions: a rep runs a live cold call with a realistic AI prospect, then an AI coach scores the call and shows them what to improve. It turns cold call training from something reps watch into something they actually practice.
How does cold call coaching work?
A rep picks a scenario and starts a live cold call with an AI prospect, out loud, just like a real dial. The prospect responds in real time, so the rep practices the opener, the brush-off, and the ask. When the call ends, an AI coach scores it and explains what to do better. Reps can retry as often as they like, and managers can track progress in analytics.
What makes cold call coaching effective?
It works because it combines the three things that actually build skill:
- Realistic practice
- Immediate feedback
- Repetition
Reps run real cold calls against a realistic Avatar instead of just watching training, an AI coach shows them exactly what to improve the moment the call ends, and they can retry as often as they need until it sticks. Because it is safe to fail and available on demand, reps keep practicing, and managers can see the improvement in the analytics.
How realistic is the AI prospect?
The prospect is a realistic Interactive Avatar that reacts to what the rep actually says, not a fixed script, so no two calls go the same way. It brushes reps off, raises real objections, and tries to end the call early, and you can set its personality, mood, and how hard it is to win over.
Do reps need a script or any setup to start?
Not at all. Reps do not read from a script, and there is nothing to download. They open the roleplay in a browser, allow their microphone, and begin the call. Because they log in with their Synthesia account and single sign-on, each attempt and score is tied to the right rep automatically.
Can reps complete a cold call Roleplay Session on mobile?
Yes. Roleplay Sessions can be completed through mobile web, so reps can practice a cold call and get coached from wherever they're working.
How are reps scored on a cold call Roleplay Session?
Each cold call is graded on a rubric you set, built conversationally with Assistant or grounded in your own product and pricing materials. It looks at the moments that make or break the call: the opener, whether the rep earns attention, how they handle the brush-off, the reason to care they give the prospect, and how they ask for the meeting. The AI coach then talks through the score and what to sharpen.
Can I customize cold call scenarios for my business?
Yes. You can build cold call scenarios around your market, your buyers, and your offer. Reps can also personalize a scenario to a specific prospect, situation, and objections before they practice, and you set the industry, the prospect persona, their personality, and the language, so the practice matches the calls your reps really make.
How does cold call coaching fit with our existing sales training?
It slots into what you already do. Because cold call coaching lives inside Roleplay Sessions on the Synthesia platform, your training videos and your practice sit side by side. You can also push content to your learning management system with SCORM, so it works with the enablement setup your team already has.
What languages are cold call roleplays available in?
Roleplays run in English, German, Spanish, French, Italian, Polish, and Chinese, and more are coming. Across the wider Synthesia platform you get 160+ languages, so the cold call training that sits around your roleplays can be built in whichever language a team needs.
Is it secure and compliant for enterprise use?
Yes. Roleplay Sessions ships enterprise-ready and covers the certifications security teams look for, including SOC 2 Type II, ISO 27001, 27701, and 42001, along with GDPR compliance, SSO, and SCIM. It is the same platform that over 50,000 companies rely on, many of them in tightly regulated industries.
