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Customer Onboarding Video

A customer onboarding video is a short video that is shown to new customers or clients in order to help them understand your product or service.

What is an onboarding video?

A customer onboarding video is a short video that is shown to new customers or clients in order to help them understand your product or service.

Typically, these videos are between 2-5 minutes long and include an overview of what your company does, how your product or service works, and what customers can expect.

What is a customer onboarding video?

What should be included in a customer onboarding video?

Here are a few things to keep in mind as you develop your customer onboarding video:

  1. First, focus on the benefits of your product or service. Why should the customer use it? What problem does it solve? Answering these questions will help you to create a compelling sales pitch.
  2. Next, walk the customer through the key features of your product or service. What does it do? How does it work? What are its most important features? Be sure to include a demo so that customers can see the product in action.
  3. Finally, explain what the customer can expect after they've used your product or service. Will they see results immediately? Or will they need to wait a while? What are the next steps in the process?
A still from a customer onboarding video with an AI avatar
A still from a customer onboarding video made in Synthesia STUDIO

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Want to make your own customer onboarding video?

Learn which video type you should make, where to use it, and how to make it with no equipment.

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Related terms

FAQ Video

An FAQ video is a type of informational video in which a company or individual answers common questions about their products or services.

How-to Video

A how-to video (also referred to as a tutorial video or instructional video) teaches leads, users, or customers a concept or skill.

Orientation Video

An orientation video is usually a short video that is shown to new employees. It is designed to give them an overview of the company or institution.