AI sales roleplay that gets reps ready
Practice real buyer conversations with Interactive Avatars, get coached in real-time, and track improvement with scored feedback.
You're cold-calling Marcus Lee, Head of Sales at a mid-sized company. He's naturally curious and will engage if something sounds relevant, but he won't commit to a meeting without a clear, concrete reason it's worth his time. Your goal: earn his attention, get past any brush-off, and book a follow-up meeting.
Trusted by over 50,000 companies
Turn sales training into deals reps can close
Reps learn the theory in training. AI sales roleplay is where they practice it, get coached, and get ready to sell.
Practice real buyer conversations with Interactive Avatars
Reps talk to lifelike Avatars that play the buyer, raise objections, and push back, across cold calls, discovery, and negotiation.
Coach reps on the selling skills that drive revenue
An AI coach scores every call against your sales skills rubric and gives personalized feedback on how to handle the next objection or close.
Measure and track progress across your sales team
See which reps are ramping, where the skill gaps are, and whether your sales training is actually moving win rates and quota attainment.
Enterprise-grade security and compliance, built in
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Everything your security team needs, already in place: SOC 2 Type II, ISO 27001, 27701, and 42001, GDPR compliant, SSO and SCIM.
From forgettable sales training to practice that makes rep ready
Before Roleplay Sessions
Practice happened on live deals
Sales coaching varied by manager
Skills gaps surfaced too late
Training rarely changed behavior
After Roleplay Sessions
Practice happens before it counts
Every rep coached consistently
Skills gaps surface early in analytics
Sales training turns into real skill
“We were blown away by how real and context-aware the roleplays felt – our employees actually wanted to come back and practice.”
Sr. Director of Field Enablement at Fortune 10 company
How AI sales roleplay works
Turn your sales training into hands-on practice in four steps, with no studio, camera, or coaching bottleneck.
Create
Build a sales roleplay in minutes, right inside the training video your reps already watch.
Practice
Have a real, back-and-forth conversation with an Avatar that plays the buyer and pushes back with realistic objections. Retry as many times as you want, with no deal on the line.
Coach
AI sales coaching asks how you think the call went before showing your score, then walks you through it. You can ask follow-ups, just like a real coach.
Measure
See which reps are improving, where the gaps are, and which selling skills move the number, right down to the individual attempt and transcript.
Practice every sales conversation that moves a deal
Every deal turns on a handful of high-stakes conversations, and most reps only get to practice them live, on real pipeline. AI sales roleplay lets them rehearse each one first.
Cold calls
Rehearse the opener, handle the instant brush-off, and earn the next meeting against a buyer who is busy, skeptical, and ready to hang up.
Discovery calls
Practice asking sharp questions, uncovering real pain, and qualifying the deal without turning the conversation into an interrogation.
Objection handling
Work through pricing pushback, "we already have a tool," and stalls, so reps stay composed and keep the deal moving when a buyer resists.
Negotiation
Rehearse holding price, trading concessions, and protecting margin when procurement pushes hard for a discount.
Renewals and expansion
Rehearse renewal conversations, upsell asks, and at-risk saves, so account teams protect and grow revenue in every customer call.
Field sales
Build skill where there is no call to record, from the shop floor to field sales visits.
AI sales roleplay FAQs
What is AI sales roleplay?
AI sales roleplay is a live practice conversation between a rep and a realistic Avatar instead of a colleague. At Synthesia, it is delivered through Roleplay Sessions: the rep rehearses a real scenario like a cold call or discovery call, and the Avatar listens, responds, and pushes back in real time, just like a real buyer would. Unlike audio-only practice tools, reps talk to a lifelike Avatar on screen, so it feels like the real thing.
How does AI sales roleplay work?
AI sales roleplay within Roleplay Sessions follows a simple loop: create, practice, coach, and measure.
First, you build a Roleplay scenario in minutes, right inside the training video your reps already watch.
Then reps practice the conversation with an Avatar that responds and pushes back in real time. The coach asks how they think it went before showing the score, then walks them through it, and reps can ask follow-ups, just like a real coach.
Finally, managers track skill uplift in analytics, right down to the individual attempt and transcript. Reps can repeat the scenario as often as they want to improve over time.
Do reps need a script or any setup to start?
No. Reps do not need a script. They join the sales roleplay in a web app and start talking, and the Avatar carries the conversation naturally from there. There is no camera setup and nothing to install. Reps sign in with their Synthesia credentials, including single sign-on, which keeps their results mapped to the right person in analytics.
How are reps scored?
Every roleplay is scored against a skills rubric that you control. You define the competencies that matter for the role, whether that is discovery, objection handling, or closing, and the rubric is fully customized to how your team sells. After each call, the AI coach gives personalized feedback on what went well and what to improve, and each rep’s scores are tracked across attempts so progress is visible over time.
Can I customize roleplay scenarios for my business?
Yes. You can build roleplays for the conversations your reps actually run, including cold calls, discovery calls, and objection handling, with negotiation expanding over time. Each scenario is customizable by industry, buyer persona, personality, and language, so the practice reflects your real deals.
How do managers measure skill uplift?
Managers use a built-in analytics portal that shows KPIs, score distributions, skill breakdowns, and drill-down to individual transcripts. You can see who is improving, where the gaps are, and whether training is working across teams. Results are exportable, and you can push them into your LMS.
How does AI sales roleplay fit with our existing training?
It builds on the training you already run. Roleplay is part of the Synthesia platform, so your training videos and your practice live in one place. You can export content to your learning management system using SCORM and xAPI, which means roleplay fits the enablement workflow your team already uses.
What languages are Roleplay Sessions available in?
Roleplays are available in English, German, Spanish, and French. The wider Synthesia platform supports 160+ languages, so you can create the training videos that surround your roleplays in the language each team needs.
Is AI sales roleplay secure and compliant for enterprise use?
Yes. Roleplay Sessions are enterprise-ready out of the box, with SOC 2 Type II, ISO 27001, 27701, and 42001 certification, GDPR compliance with EU data residency, and SSO/SCIM for access control. Learners are authenticated with their Synthesia credentials so results map accurately to individuals, and the platform supports SCORM for secure delivery through your LMS.
