- Difficult to read
- Basic format
- Professional-looking video
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Corporate training videos are videos created for the purpose of training employees. The actual training can target career and skill development, compliance and information security training, health and safety training, or new product/software training.
Corporate training videos are also useful for new employee onboarding and orientation.
Traditionally, training video and corporate video content is created by training video production companies. The whole process takes place over the course of a few weeks, and usually involves a professional setup with a studio, actors, cameras and other equipment.
Alternatively, training videos can be created online using in-browser applications. These applications usually use animation to create videos, but some, like Synthesia, leverage the power of AI to create training videos from text with lifelike AI presenters.
Video production services are costly. The cost will depend on the style of video - is it a fully animated video or is it a project filmed with real actors? How long is the video? How many team members are working on it? Keeping in all of these factors in mind, a finished minute of video can cost anywhere between $300 and $5,000.
Start with planning. Think of the topic you want to cover and the type of video you want to create. Create a storyboard and write a script that will help convey your message in an effective way. Gather necessary visual and auditory material.
Next, create and edit your training video. Use a tool like Synthesia to cut down on the production cost and make your video in a browser from start to finish without using actors or any filming equipment.
Finally, host and distribute your video. Use a Learning Management System (LMS) or other authoring tool to host and deliver your educational video to employees. A system like this also allows you to track and report on the video's performance.
People's attention spans are getting increasingly shorter, which is why it's important to get the length range of your video just right. Research suggests that the length range for any type of instructional video should be between 3-6 minutes, and no longer than 20 minutes. Any longer than that and you risk your viewers losing focus.
Studies have shown that information presented through video rather than text results in better processing and learning in employees.
Of course, the effectiveness of a training video relies heavily on the quality of the content. A video with white text on a black background will be no more useful than a written document. On the other hand, a creative video with animated elements, an engaging script, and a human (or human-like) presenter offers a much better experience for employees.